- Location
- Shanghai Offices, China
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 5+ years
- Source
- Workday
Description
Job Description
Drive field marketing strategy to support mainstream market segments business growth by delivering comprehensive market insights, technology assessment, competitive positioning, and customer engagement programs.
Context
Operates across mainstream market segments with focus on scalable offerings, competitive differentiation, and supporting business & technical teams with market intelligence and go-to-market strategies.
Key Responsibilities
Market Insights & Analysis: Analyze macro environment, end-market trends, semiconductor ecosystem, and fab capacity plans to identify opportunities.
Competitive Intelligence: Conduct SWOT analyses of global and local competitors and track market share and positioning.
Go-to-Market Strategy: Develop and execute field marketing plans aligned with business priorities.
Customer & Stakeholder Engagement: Collaborate with business and technical teams to align messaging and solutions.
Voice of Customer: Capture customer needs, feedback, and market signals to influence product and solution strategy.
Content & Campaigns: Develop marketing assets, value propositions, and campaigns targeting mainstream customers.
Performance Tracking: Measure campaign effectiveness, customer engagement, and contribution to pipeline growth.
Stakeholder Management
Internal: Account Managers, Business Development Managers, Product Managers, Engineering and Service teams.
External: Customer decision-makers, ecosystem partners, and industry stakeholders.
Knowledge & Skills
Strong understanding of semiconductor or high-tech industry ecosystem.
Experience in market analysis, competitive intelligence, and strategic marketing.
Ability to translate technical insights into business value propositions.
Excellent communication and cross-functional collaboration skills.
Analytical mindset with data-driven decision making.
Requirements
Bachelor’s or Master’s degree in business, marketing, engineering, or related field.
5+ years of experience in semiconductor marketing, sales, business development, customer support or related roles.
Experience in B2B or semiconductor industry preferred.
Role Characteristics
Execution-focused with strong ownership of defined tasks and deliverables.
Works under guidance in decision-making and direction setting.
Contributes to team success through insights, analysis, and marketing support.
Operates within structured frameworks to manage moderately complex topics.
Builds capabilities and experience through self-initiatives
Inclusion and diversity
ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that inclusion and diversity is a driving force in the success of our company.
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