- Salary
- $70k – $75k/yr
- Location
- New York
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 3+ years
- Education
- Bachelor
- Source
- Pinpoint
Description
Marketing Operations Manager
Department: Commercial
Employment Type: Full Time
Location: New York
Compensation: $70,000 - $75,000 / year
Description
About the Team
Our Marketing Services team partners with internal stakeholders and clients to execute digital marketing campaigns that deliver measurable results. We are collaborative, detail-oriented problem solvers who thrive in a fast-paced environment and pride ourselves on delivering exceptional client experiences through flawless campaign execution, thoughtful audience targeting, and operational excellence. For candidates looking to join a team that combines strong performance with a positive, collaborative culture, this is an opportunity to be part of something both rewarding and exciting.
Our Marketing Services team partners with internal stakeholders and clients to execute digital marketing campaigns that deliver measurable results. We are collaborative, detail-oriented problem solvers who thrive in a fast-paced environment and pride ourselves on delivering exceptional client experiences through flawless campaign execution, thoughtful audience targeting, and operational excellence. For candidates looking to join a team that combines strong performance with a positive, collaborative culture, this is an opportunity to be part of something both rewarding and exciting.
Position Summary
The Marketing Operations Manager is responsible for the operational execution and coordination of digital marketing campaigns, with a focus on audience segmentation, campaign execution, project management, and client reporting. This role partners closely with the Senior Client Marketing Manager, who oversees overall client strategy and campaign planning, to ensure programs are executed accurately, on time, and deliver exceptional client experiences.
The Marketing Operations Manager is responsible for the operational execution and coordination of digital marketing campaigns, with a focus on audience segmentation, campaign execution, project management, and client reporting. This role partners closely with the Senior Client Marketing Manager, who oversees overall client strategy and campaign planning, to ensure programs are executed accurately, on time, and deliver exceptional client experiences.
This is an ideal opportunity for someone with 3–5 years of digital marketing or marketing operations experience who enjoys managing multiple projects, working with marketing databases, leveraging data to drive successful marketing campaigns, and collaborating with both internal stakeholders and clients.
Key Responsibilities
What You'll Do
Campaign Execution, Email Marketing & Project Management
- Coordinate the execution of webcast, custom content, lead generation, and other digital marketing campaigns from kickoff through completion, ensuring projects are delivered on time, within scope, and meet quality standards.
- Manage campaign timelines, project plans, and workflows using Monday.com or a similar project management platform, proactively communicating status updates, deadlines, and risks to internal stakeholders.
- Partner with Sales, Client Success, and Marketing teams to gather campaign requirements, coordinate approvals, and ensure all assets are prepared for launch.
- Perform quality assurance on emails, links, audience selections, and other campaign components prior to deployment.
- Coordinate the deployment of promotional, webcast, and custom program emails, monitoring campaign execution and working with internal teams to quickly resolve any issues.
- Maintain campaign documentation and identify opportunities to improve workflows and increase operational efficiency.
Audience Segmentation & Database Management
- Build, validate, and optimize audience segments using marketing databases and audience tools to support digital marketing campaigns.
- Apply audience targeting best practices to maximize campaign performance and achieve program objectives.
- Partner with Senior Client Marketing Manager to develop audience recommendations based on campaign objectives, historical performance, and available customer data.
- Maintain audience documentation and campaign records to ensure accuracy and consistency.
- Ensure compliance with email marketing regulations, data governance standards, and internal best practices.
Client Reporting & Communication
- Prepare recurring client reports summarizing campaign performance and key metrics.
- Analyze campaign results and identify trends to support Senior Client Marketing Manager in optimizing future campaigns.
- Participate in client meetings and status calls alongside Senior Client Marketing Manager, providing operational updates and campaign insights.
- Respond to routine client requests and coordinate follow-up with internal teams to ensure timely resolution.
Continuous Improvement
- Recommend process improvements that enhance campaign quality, efficiency, and team workflows.
- Document and maintain campaign processes and operational best practices.
- Stay current on digital marketing, email marketing, and marketing operations trends and technologies.
- Support additional marketing initiatives and special projects as assigned.
Skills Knowledge and Expertise
Qualifications
Required
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 3–5 years of experience in digital marketing, email marketing, marketing operations, campaign management, or a related field.
- Experience working with marketing databases, CRM platforms, and/or marketing automation tools, including building audience segments, managing customer data, and maintaining high standards of data quality, accuracy, and audience management best practices.
- Experience using project management platforms such as Monday.com, Asana, Wrike, Smartsheet, Jira, or similar to manage multiple concurrent projects.
- Strong project management and organizational skills with the ability to prioritize competing deadlines in a fast-paced environment.
- Excellent written, verbal, and interpersonal communication skills.
- Strong analytical skills with experience preparing client reports and interpreting campaign performance.
- Exceptional attention to detail and commitment to accuracy.
- Proficiency with Microsoft Office 365 applications (particularly Excel) and SharePoint.
Preferred
- Experience with marketing automation platforms (Sailthru, Salesforce Marketing Cloud, HubSpot, Marketo, or similar).
- Familiarity with webinar and webcast platforms.
- Experience supporting client-facing marketing programs.
- Knowledge of HTML and email quality assurance best practices.
- Experience in B2B media, publishing, or professional services.
- Knowledge of the legal industry is a plus.
What Makes You Successful
- Highly organized with exceptional attention to detail.
- Able to manage multiple projects and deadlines in a fast-paced environment.
- Customer-focused with strong interpersonal and relationship-building skills.
- A proactive problem-solver who takes initiative and follows through.
- Collaborative team player who enjoys working cross-functionally.
- Data-driven with an interest in marketing technology and operational excellence.
- Adaptable and eager to learn new tools, processes, and best practices.
Growth Opportunity
This role is designed as a growth opportunity for professionals looking to advance their career in marketing operations and client marketing. As the Marketing Operations Manager develops expertise in campaign execution, audience strategy, marketing technology, and client communications, there will be opportunities to take on greater ownership of client programs and progress into a Client Marketing Manager role.
About Centellic
Centellic stands at the center of the markets it serves, empowering organizations with indispensable data and insight to make critical decisions on growth, risk and opportunity.
Through proprietary data, deep market expertise and AI-enabled technology, our platforms are embedded in client workflows. That capability is underpinned by our events, which bring the market together to share perspective and deepen understanding of the issues shaping each sector. Together, they give organizations earlier visibility of emerging trends, and the clarity and confidence to act when decisions matter.
At Centellic, we’re a global intelligence and information services business, setting the standard for how critical business decisions are made.
Why Centellic?
At Centellic, we help our clients make better decisions, and our people are at the heart of that work. Every individual plays an important role in this, bringing curiosity and high standards to everything they do.
Those who thrive here take ownership, care deeply about their work and are committed to excellence. Standards are high because our people set them that way. And while we have decades of expertise, we are still growing, pushing and building something extraordinary.
Centellic’s advantage is our people and the culture we’ve created together. It’s an environment where individuality is encouraged, relationships are genuine, and there’s a strong sense of purpose in what we’re building together. Collaborative, respectful and driven, we take our work seriously without taking ourselves too seriously.
Benefits
Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:
- 15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year
- Choice of three Cigna health insurance plans, two dental plans, and vision coverage.
- Health Savings Accounts (HSA) and Flex Spending Accounts (FSA)
- Comprehensive wellness program
- Employer paid life insurance
- Employer paid short-term and long-term disability insurance
- Accident and critical illness insurance
- 401K and Roth retirement savings plans with employer matching
- Employee Referral Awards
- Tuition reimbursement after 1 year of service
- Commuter Benefits
The company is committed to accommodating people with disabilities. If you require any reasonable accommodations to be made, please let us know as part of our application page. If you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability, please contact Margo DeAngelo at 646-530-5941.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Skills
JiraExcelSalesforceHubSpotEmail MarketingComplianceProject Management
