Marketing Operations Manager

Job description

Job Title: Marketing Operations Manager - Maternity Cover

Band: 4

Salary:  £48,027 - £53,310

Location: Liverpool, Norwich, Newport, Birmingham

Contract Type: Fixed Term - 12 Months

Hours: Full Time, Compressed Hours

Closing Date: 23rd August 2026

Interview Date(s): 10th/11th September (subject to change)

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Would you like to be part of a high performing marketing team? Are you an analytical thinker who can manage our systems and reporting, ensuring we are set up to succeed?

Job Summary

Working closely with the Deputy Head of Marketing, you'll ensure we optimise our marketing platforms, systems and processes to improve marketing and communications efficiency, effectiveness and performance reporting. You'll play a crucial role in stakeholder relationship management, workflow optimisation and how we leverage digital technologies and AI to enhance our marketing capabilities. This is a fantastic opportunity to join a dynamic marketing team of 12 people that sits within the wider marketing and communications team of 24 people at GCA. You will support our marketing strategy and activation by ensuring all activity is data and insight led and audience focused. This is an exciting time to join the team as we roll-out a new brand strategy, grow our digital expertise and build on our multi-disciplinary ways of working across the team.

Key Accountabilities:

• Produce and analyse performance evaluation reports, providing actionable insights that improve effectiveness and inform data-led marketing strategies

• Lead discussions across marketing and communications to ensure standards for insight and evaluation are being met against functional standards

• Training of team members on processes, systems, and insight and evaluation

• Maintain and optimise our systems and tools, ensuring they integrate effectively across our marketing  channels

• Manage workflows and standard operating procedures, from briefing through to evaluation, identifying opportunities to improve efficiency

• Leverage the latest digital marketing tools and technologies, including marketing automation and Artificial Intelligence (AI) to enhance our capabilities

• Maintain robust data management processes, ensuring data protection compliance while maximising audience insights and segmentation

• Build and manage relationships with internal and external stakeholders, including supplier agencies

• Apply the principles, policies and practices of Government Communications Service to a high professional standard

Essential Criteria (to be assessed at application stage):

• Demonstrable experience of managing and integrating marketing platforms, systems and processes to meet business objectives

• Excellent analytical skills, with experience using data management and reporting tools to evaluate campaign performance, interpret data and provide actionable, robust insights

• Proven ability to design, implement and optimise efficient marketing processes and workflows

• Able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives

• Strong written and verbal communication skills with the ability to convey information clearly and adapt style to suit different audiences and stakeholders

Success Profiles (to be assessed at interview):

Experience

Behaviours

• Seeing the bigger picture

• Changing and improving

• Communicating and influencing

Technical

• Data and insight - Lead Success profile to be assessed at interview via presentation

(A link to the Civil Service Success Profiles Framework is provided below)

Success Profiles Framework

Valuing our people:

• Competitive salary 

• Generous pension scheme

• A discretionary non-contractual performance related bonus 

• Working remotely in addition to working in advertised office location

• Flexi time scheme (available for B1-B6) - Remove this bullet for SCS roles

• Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays

Want to make a difference? Find out more about the rewarding work that we do in our candidate pack.

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service D&I Strategy.

We want to make our recruitment process accessible to everyone, so if there is any way that we can support you, please contact [email protected]

Working flexibly, delivering outcomes

GCA operates a smarter working model that balances flexibility with collaboration. Successful candidates are expected to spend at least 26 days per quarter (approximately 2 days per week, pro-rata) at their contracted office, another GCA site, or off-site for meetings. For the remainder of the time, you may work from home or another suitable location that meets business needs.

Artificial Intelligence

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action.  Please see our candidate guidance for more information on appropriate and inappropriate use. 

Selection Process

A reserve list may be held for up to 12 months, which the Civil Service may use to fill future suitably similar vacancies across government for candidates who are considered appointable following interview. Should you be placed on a reserve list and want to be removed please contact [email protected].

Please note that as part of this recruitment process, if you are unsuccessful at the interview stage but are close to the benchmark score you may be considered for and offered a role at a lower pay band within the same job family.

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Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants. 

Complaints Procedure

 Our recruitment processes are underpinned by the principle of selection for appointment on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles details of which can be found at https://civilservicecommission.independent.gov.uk/recruitment/recruitment-principles/

If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, you should contact [email protected] in the first instance.

If you remain unsatisfied with the response you receive you can then contact the Civil Service Commission at [email protected]

Internal candidates should apply using their Workday account. Please use the careers hub for your application.