Media Planner

Job Description

The Media Planner supports the GM MediaOne Chevrolet Strategy and Planning team.  They will contribute to the planning and coordination of Chevrolet Brand National Media.  The role is integral to building annual, quarterly, and product launch media campaigns working with Advertising, Performance, Audience, Analytics and Activation Teams.  Working to build a lasting impression among consumers improving product sales and market share.

What You’ll Do:

• Contribute to the Development of Media Plans for new product launches and Always-On Media
• Support Media Budget Tracking and Reporting tying investment to Brand Marketing priorities
• Leverage Media and Audience Planning Tools & Resources to build channel mix optimizations and recommendations
• Direct work with our internal MediaOne teams and Media Agency AOR’s
• Work effectively with the Advertising, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
• Develop insights to drive innovation and keep up with current & future trends in media while enabling a smarter and more effective media strategy and buying decisions
• Meet with media partners and evaluate offerings for brand fit
• Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads
• Strategize and manage Test & Learn media initiatives
• Monitor and analyze key performance metrics; optimize campaign activities

Your Skills & Abilities (Required Qualifications):​​

• Bachelor’s Degree Required, preferred in marketing, business or other related fields
• 3+ years of marketing with a preference for media experience
• Strong communication skills and the ability to influence
• Analytical data experience
• Comfortable working in a fast-paced environment managing multiple projects and deadlines
• Takes initiative, is proactive, and composed under pressure
• Demonstrated understanding of spreadsheet software products

What Will Give You A Competitive Edge (Preferred Qualifications):​

• Automotive experience a plus
• Experience working with a media agency
• Solid understanding of upper‑funnel and lower‑funnel marketing objectives and how media drives those outcomes
• Experience with (or curiosity and drive to learn) AI‑enabled tools; interest in developing AI‑assisted workflows as part of day‑to‑day work.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

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