Influencer Manager

Short Intro and About the Job

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2025. This will only be possible with each and every one of our leaders.

 

Role Purpose:

 

Lead the development and execution of influencer marketing campaigns across Danone’s consumer brands, driving our cultural relevance and credibility within some of our key categories. To be a leader in building meaningful, authentic relationships to drive advocacy for our brands. 

Key Activities:

 

Influencer Strategy & Planning:

 

Ability to identify key opportunities for influencer marketing across our brands based on growth objectives.

 

Build compelling talent and influencer marketing strategies that are culture-first, and drives our overarching Earned Media agenda for Danone brands.

 

Drive an integrated mindset where Influencer marketing doesn’t start and end on Social Media.

 

Partner with channel leads across the business to integrate influencer-first strategies across the entire marketing eco-system

 

 

Talent and Influencer Sourcing:

 

A connected individual who already holds relationships across the industry.

 

Translate our brand objectives and values into a recruitment plan spanning across a broad range of partnerships from celebrity talent to micro-influencers and HCPs.

 

Vet and recruit influencers into always-on and/or campaign programmes.

 

 

Campaign Execution:

 

Lead the execution of influencer campaigns from end-to-end: from negotiations and contracting to content management and reporting.

 

Manage influencers virtually and on-the-ground to ensure briefs are met on time and content/deliverables delivered in full.

 

 

Relationship Management:

 

Manage talent, influencer and agency relationships across dedicated campaigns & brands.

 

Nurture external relationships with talent, influencers and their teams to drive meaningful connections with Danone.

 

 

Performance Tracking:

 

Key lead for our reporting/KPI agenda across Influencer Marketing, partnering with our media analyst team.

 

Local SPOC for our global influencer marketing tool, Traackr.

 

 

Capability:

 

Contribute to building the capability of Influencer Marketing across the Danone business to deepen understanding and drive further integration across teams.

 

Deliver clear recommendations from other industry leading work and how Danone can learn/grow from industry trailblazers and new developments. 

About You

We would like you to demonstrate your following key skills:

 

Strong influencer marketing experience, with the ability to develop culturally relevant strategies and translate brand objectives into effective campaigns. Well connected within the influencer and talent industry, with strong relationship-building and negotiation skills. Confident managing campaigns end-to-end and working across multiple teams and agencies. Strong commercial and analytical mindset, with experience using campaign performance and KPIs to inform recommendations. Please note that the salary on offer here is between £50k - £65K + bonus & benefits 

About Us, We offer and What's next

At Danone, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

 

Our market-leading products reach millions of consumers and patients every day. Our iconic brands span across the dairy, plant-based and water industries, including Actimel, Alpro and evian.

 

We're also a leading provider of specialised early-life nutrition through our Aptamil and Cow & Gate brands and medical nutrition products and services through our Nutricia brand.

 

Depending on the needs of your role, you'll spend an average of 2 to 3 days per week in the office hub, enhancing community, problem solving, and innovation.

 

We offer a flexible benefits package that you can tailor to your needs. This includes core benefits like pension, life assurance, and healthcare, plus options such as private medical insurance, gym memberships, cycle to work and holiday trading.

 

You’ll also have access to employee discounts and wellbeing support, helping you look after your health, finances and lifestyle in a way that works for you. Discover More: https://careers.danone.com/uki/en/our-learning-and-rewards.html

Inclusion and Diversity (I&D) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.