Associate Director - Consumer Education

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. 

Summary

This role leads consumer marketing efforts within the Affiliate Product space, driving value by aligning campaigns with Lilly Masterbrand objectives across cross-functional teams and within the regional function. It synthesizes strategic planning, data analysis, and critical thinking to set direction, monitor KPIs, and translate performance insights into ongoing optimization and future initiatives. The Associate Director/Director level operates with broad influence across marketing peers and stakeholders, coordinating plans, challenging traditional approaches, and shaping priorities that impact the function and related teams. The role delivers measurable impact by ensuring transparent reporting, data-driven decisions, and campaigns that strengthen brand relevance and consumer engagement.

Key Responsibilities

• Participates in cross-functional meetings to align marketing plans with Lilly Masterbrand Objectives and organizational initiatives.
• Tracks and reports KPIs for consumer marketing initiatives to stakeholders to ensure transparency and accountability.
• Analyzes campaign performance metrics to assess effectiveness and deliver insights for ongoing optimization.
• Identifies optimization opportunities for campaign performance using data-driven insights to maximize impact and brand growth.
• Uses data analysis tools and methodologies to interpret consumer insights and real-time user data for tactical decisions.
• Participates in cross-functional meetings to align marketing plans with product launches, sales or market growth objectives, and other initiatives.
• Exercises sound judgment in marketing and tactical development and issue resolution, considering brand strategy and regulatory environment.
• Coordinates execution across central capability teams to ensure seamless campaign delivery.

Core Capabilities

• Align marketing plans with Lilly Masterbrand objectives through coordinated cross-functional input.
• Translate KPI tracking into actionable insights to inform ongoing optimization decisions.
• Evaluate campaign performance with rigorous analysis to identify root causes and improvements.
• Communicate performance results clearly to stakeholders, ensuring transparency and accountability.
• Lead multi-faceted campaigns and initiatives, forecasting resources and coordinating timelines.

Preferred Capabilities

• Familiarity with marketing and digital channels to shape Affiliate Product Consumer campaigns.
• Experience with analyzing market trends to inform affiliate product strategy across regions.
• Proven ability to engage stakeholders and align cross-functional teams on campaigns.
• Demonstrates strong self-management to drive initiatives with minimal supervision.
• Exposure to digital platforms for marketing transformation and performance measurement.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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