eCommerce Marketing Specialist

Description

About Us:

Welcome to Advance Plumbing & Heating Supply Company, a fourth-generation family owned and operated business, started in 1920. The company's original location was at 2984 Grand River Ave. in Detroit, across from the Motor City Casino. On October 31st, 2016 we moved to our new location at 150 Parsons St. in Midtown Detroit. The new state-of-the-art location features the City of Detroit's first ever Decorative Plumbing Showroom which opened in winter of 2018.

In 1990, with a solid reputation for excellence and an expanding market, Advance opened up a second location in Walled Lake, Michigan which features a state-of-the-art 5,000-square foot decorative plumbing showroom and an outstanding plumbing & heating parts counter.

What You’ll Do:

We’re looking for a results-driven Ecommerce Marketing Specialist to help accelerate the growth of our ecommerce business. This role will be a part of the Marketing team and will own and execute digital marketing initiatives designed to increase qualified website traffic, acquire new customers, improve organic search visibility, strengthen customer retention, and drive online revenue.

The ideal candidate is a hands-on digital marketer who enjoys building programs as much as optimizing them. You’ll oversee affiliate marketing, paid search and social advertising, technical SEO, and programs designed to strengthen our online reputation through customer reviews.

This role requires someone who is comfortable moving between strategy and execution, analyzing performance data, testing new ideas, and identifying opportunities to improve the customer journey and overall ecommerce performance.

Some Duties May Include: 

Affiliate Marketing

• Build and manage an affiliate marketing program within Awin, including program structure, commission strategy, policies, tracking, and performance goals.
• Recruit and develop relationships with relevant publishers, content creators, influencers, industry partners, and other potential affiliates.
• Develop promotional offers, creative assets, and messaging to support affiliate partners.
• Monitor affiliate performance, conversion rates, customer acquisition costs, commissions, and return on ad spend.
• Continually identify opportunities to grow the affiliate channel while protecting profitability and brand integrity.

Paid Search & Digital Advertising

• Manage outside CPC agency and help them optimize our paid shopping program.
• Research and monitor CPC and paid search programs run by outside agency while looking for ways to improve campaign structure, keyword opportunities, landing-page alignment, and brand positioning.
• Develop paid social campaigns designed to support customer acquisition, product promotions, remarketing, and brand awareness.
• Monitor budgets and performance against key metrics such as CPC, CTR, conversion rate, customer acquisition cost, ROAS, and revenue.
• Conduct ongoing A/B testing of audiences, creative, offers, messaging, and landing pages.
• Identify opportunities to shift advertising investment toward the highest-performing products, audiences, and channels.

SEO & Organic Search

• Help develop and execute a comprehensive SEO strategy that increases organic traffic and ecommerce visibility.
• Conduct keyword research and identify opportunities across product pages, category pages, educational content, and other areas of the website.
• Manage on-page SEO elements, including page titles, meta descriptions, headings, internal linking, URL structure, image optimization, and content recommendations.
• Develop backlink and digital authority-building strategies that improve the website’s organic search position.
• Monitor performance using tools such as Google Analytics 4 and Semrush.
• Stay informed about changes in search behavior, search engine algorithms, ecommerce SEO, and AI-driven search experiences.

Analytics, Testing & Optimization

• Partner with the Director of Marketing and Ecommerce Manager to establish clear KPIs and reporting for each digital marketing channel.
• Use GA4, Google Ads, ecommerce reporting, and platform analytics to evaluate performance.
• Develop dashboards and recurring reports that clearly communicate traffic, acquisition, conversion, revenue, ROAS, retention, and other key ecommerce metrics.
• Analyze the full customer journey to identify opportunities to reduce friction and improve conversion.
• Translate performance data into specific recommendations and actions rather than simply reporting results.

What You Need to Get the Job Done:

• Excellent problem-solving skills and leadership qualities
• Be capable of working in a fast-paced environment, in a customer focused role, while having a high attention to detail and speed

What Will Make Us Really Love You:

• 3–5+ years of experience in ecommerce, performance marketing, digital marketing, or related field.
• Hands-on experience managing Google Ads, including paid search and CPC campaigns.
• Demonstrated knowledge of SEO, including keyword research, on-page SEO, technical SEO, internal linking, and backlink development.
• Experience using Google Analytics 4 to analyze website and campaign performance.
• Familiarity with SEO platforms such as Semrush.
• Experience with affiliate marketing programs or networks is strongly preferred.
• Understanding of ecommerce conversion funnels, customer acquisition economics, ROAS, CAC, conversion rate, and customer lifetime value.
• Experience analyzing data and turning insights into specific marketing actions.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Strong written communication skills and attention to detail.
• A testing mindset and genuine curiosity about what drives customer behavior.
• The ability to work collaboratively with ecommerce, marketing, web development, merchandising, and leadership teams.

What You’ll Love About Us:

• A family-oriented business is kind of our tradition – for 100 years and counting!
• We are Rebuilding Detroit, both through the physical buildings and the people who call it home. Regardless of your position, we hope that more people can find meaningful careers in Detroit’s construction industries.
• Come grow with us! Have the ability to learn skills or knowledge from educational and learning opportunities. 

What Does Success Look Like:

• Increases qualified organic and paid traffic.
• Improves ecommerce conversion and online revenue.
• Generates profitable new customer acquisition.
• Establishes affiliate marketing as a measurable acquisition channel.
• Strengthens organic search visibility for priority products and categories.
• Increases repeat purchases and customer retention.
• Continuously improves marketing ROI through testing and optimization.