Manager, Media Relations - Health and Wellness

Overview

THE ROLE: 

Herbalife is seeking a Media Relations Manager who is passionate about storytelling, thinks strategically, has strong media relations skills and has a proven track record of securing media coverage and delivering exemplary results. In this role, he/she will play a key role in developing and implementing PR strategies and campaigns to drive brand and company affinity, top-of-mind awareness, and positive reputation, especially in the area of health and wellness, nutrition, and healthy lifestyle initiatives.

 

The ideal candidate will have a strong background in public relations, journalism, or media relations, with demonstrated experience in building and maintaining relationships with members of the media. Reporting to the Director of Corporate Communications and Media Relations, this role requires excellent communication skills, with strong writing ability a must. The role also requires creativity and the ability to work collaboratively with Corporate Communications team members and stakeholders across the business.

 

 

HOW YOU WOULD CONTRIBUTE:

• Partner with Herbalife’s Office of Health and Wellness, Quality Assurance, Product Marketing, Brand, and regional teams to activate health and wellness campaigns and promote core and new product launches through integrated communications strategies.
• Develop innovative storytelling efforts across traditional and new channels to include multimedia and cross-channel strategies.
• Proactively monitor media outlets and identify opportunities to insert Herbalife into timely, relevant coverage such as industry or round-up articles.
• Work with global communications teams to tell global stories, expand media reach and share best practices.
• Create and distribute effective press kits, press releases, media alerts, and other PR materials focused on Herbalife's health and wellness initiatives, nutritional products, and corporate wellness programs.
• Build and maintain strong relationships with media contacts and influencers, especially those who cover health, wellness, nutrition, and lifestyle.
• Utilize media coverage analytics and engagement to inform/revise strategies to maximize results.
• Proactively pitch stories and respond to media requests.
• Actively participate in crisis and issues management efforts. Effectively collaborate with internal stakeholders to develop plans and responses to potentially controversial or detrimental media coverage.

 

 

WHAT’S SPECIAL ABOUT THE TEAM: Corporate Communications is a hands-on team of experts in specific fields of communications who work cross-functionally to raise the profile of the company. The team is highly collaborative, focused on results, and supportive of each other, especially when a situation requires all hands-on deck. We celebrate our successes and are constantly learning and adapting as opportunities arise. The team also enjoys working with colleagues around the globe to share best practices, provide support and ensure messaging and priorities are aligned. 

Qualifications

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL: 

· 5+ years of experience in integrated corporate communications, including strategic planning, execution, analytics and reporting.

· Demonstrated ability to work cross-functionally to develop, recommend and deliver effective plans across a variety of media platforms.

· Expertise in building and maintaining media relationships. Existing relationships with health, wellness, or lifestyle journalists a must.

· Demonstrated ability to analyze and utilize data to inform strategies.

· Excellent oral and written communication skills

· Comfort and ability to confidently interact and present information to all levels of the organization, including senior leaders.

· Excellent project management skills, and ability to manage many workstreams with different stakeholders.

· Motivated problem-solver and self-starter with strong business acumen and good judgment.

· Ability to set priorities, organize work and thrive in a high production environment while responding quickly and effectively under pressure, changing priorities and tight timelines/deadlines

· Meticulous attention to detail

 

SUPERVISORY RESPONSIBILITIES: 

· None

 

EDUCATION

· Bachelor’s degree in journalism, public relations, communications or equivalent field preferred.

US Benefits Statement

Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.