Brand Activation Manager FemCare BNL

Brand Activation Manager FemCare BNL

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Brand Activation Lead Skin Health BNL

Location:

Europe/Middle East/Africa, Belgium, Antwerp, Antwerp

Work Location:

Hybrid

What you will do

Brand Activation Manager Fem Care BNL (PG25)

This position reports into the Head of Brand Activation Mass BNL and is based in Antwerp or Utrecht.

 

Who we are

At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives.  Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

Join us in shaping our future–and yours. Watch us here.

 

What will you do

The Brand Activation Manager Fem Care is responsible for the Fem Care brands (o.b.®, Carefree®, Vania®)
and to realize the ambitious growth ambitions for the upcoming years across Benelux and in the different channels (Mass Retail – Drugstores – Ecomm).

The role will also involve frequent interactions with the Central Europe cluster to provide input and make sure we both feed into the global strategy and assure locally we get the required tools/support to grow our Fem Care business.

 

Key Responsibilities

 

• Own the Business Planning process for Fem Care:
  • Set the strategy for your brands on mid-and long term.
  • Own & Track business performance and LEAD mitigation plans when needed.
  • Manage Marketing budget and full P&L responsibility.
  • undefined
  • Portfolio management and manage the day-to-day business:
    • Kenvue is present in different Fem Care segments (tampons, liners, menstrual pads), with different sub brands. You will be responsible for the full portfolio management.
    • Local coordination of new product launches, relaunches and AW changes.
    • undefined
    • Lead & execute strong brand & consumer communication:
      • Set-up annual media plan together with Media Marketing manager (social media / OLV campaigns, influencer marketing).
      • Creation & distribution of digital assets fit to communication objective.
      • Collaborate with Media team to track results and get learnings to improve.
      • undefined
      • Lead & execute the activation plan for O/O with excellence:
        • Grow the brand via category optimizations and shopper activations with retailers.
        • Customer & Category Trade story development in conjunction with regional and global support.
        • Excellence in execution: creation of picture of success and tracking of PS levers.
        • Collaborate closely with lead stakeholders across the cluster to access best in-class best practices.
    •  What we are looking forAbove all, you will value and demonstrate Owner Mindset, Outside-In Focus and Daring Spirit. 
      • Agility & Ownership:
        • You love to take ownership, even beyond your scope of responsibility.
        • You constantly look for opportunities and you are to compliantly achieve success.
        • You have a very high propensity for collaboration & cross functional ways of working.
        • undefined
        • Outside-in Focus:
          • Demonstrate expertise in customer and retail strategy across key channels including mass retail, drugstores and e-com channel.
          • Excellence in stakeholder management internally and externally.
          • Build strong value-added partnerships with customers and other external stakeholders to generate perspective and insights.
          • undefined
          • Daring Spirit:
            • Translates insights into actions that challenge the status quo and that reinforce our competitive advantage.
            • Analyses the outcome of recent projects; comes up with lessons learned reviews to improve future efforts and outcome.
            • Dares to take risks aligned with Credo-based decision-making.
            • undefinedRequired QualificationsundefinedExperience3 to 5 years of experience in Marketing or Customer & Shopper Marketing roles with proven track record.Previous experience in FMCG environmentPrior agency and budget management responsibilities. EducationMaster’s Degree or equivalent.LanguageFluency in English, Dutch, French What’s in it for youCompetitive Benefit PackageFlexible working policyPaid Company Holidays, Paid Vacation, Volunteer Time & More!Learning & Development OpportunitiesEmployee Resource Groups Kenvue is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.