Marketing and Communications Manager (Saban Center)

The purpose of this classification is to oversee and coordinate work functions associated with public and media relations, marketing, design, community engagements and digital and online communications such as the city’s websites and social media platforms.

Work is performed under the direction of the Executive Director of Strategic Communications and in coordination with other departments and the community. This classification is authorized to act on behalf of the Executive Director of Strategic Communications in his or her absence.

The following duties are normal for this classification.  The omission of specific duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification.   Other duties may be required and assigned.  Specific duties listed may not be required for all positions within this classification but are determined by the normal requirements for the particular position.

Oversees the planning, organizing and implementation of strategic initiatives and marketing and advertising efforts targeted to generate awareness of the City of Tuscaloosa's programs and activities. 

Supervises, directs and evaluates assigned staff, processing employee concerns and problems, directing work, counseling, disciplining and completing employee performance appraisals. 

Manages the media relations, public relations, and marketing and advertising for city programs, events, and projects.; 

Monitors the presentation of a consistent visual image on the city's digital and print assets.

Develops public awareness campaigns to promote the City of Tuscaloosa as a great place to live, work and play while cultivating media and public participation.

Creates and maintains positive public relations; responds to calls from the public concerning problems, complaints, or emergency situations; directs questions/problems to appropriate area; resolves complaints and/or issues as necessary.

Oversees the development and design of communication materials, 

Serves as a social media manager for multiple City of Tuscaloosa accounts; works with all departments to prepare and post to social media feeds; builds and executes social media strategy through competitive research, platform determination, benchmarking, messaging and target audience identification. Serves as an administrator and monitors social media pages; makes posts and replies as necessary; moderates page activity.

Continuously improves community engagement, social media reach and performance by capturing and analyzing appropriate data/metrics, insights and best practices, and then acting on the information.

Supports the relationship between the city and the general public by demonstrating courteous and cooperative behavior when interacting with visitors and city staff; maintains confidentiality of work.

Oversees research, writing and editing press materials, and media alerts; promotes proper use of language; ensures the regular distribution of feature stories to media.

Develops plans and oversees execution of marketing and advertising for programs and events; oversees development of ad campaigns and other promotional materials as needed to market or promote programs or events; works with local media channels to secure advertising and/or placement for programs and events.

Serves as spokesperson for the City of Tuscaloosa, at meetings, special events, and media functions in absence of the Executive Director of Strategic Communications.

Manages City relationship with broadcast, print and radio advertising channels including contracts and trade agreements; manages City advertising budget. 

Oversees content creation through various platforms including digital, audio and video creation.

Participates in day, evening, and weekend community events and activities.

Provides updates for web content on City websites; coordinates with City webmaster to update sites.

Coordinates with consultants and other agencies regarding marketing, advertising, communication and outreach efforts.

Rotates into Public Information Officer role when Incident Command is activated, as directed by the Executive Director of Strategic Communications.

Must accomplish the essential functions of the job, with or without reasonable accommodations, in a timely manner.

Must meet regular attendance requirements.

Must be able to maintain good interpersonal relationships with staff, co-workers, managers and citizens.

Performs other related duties as required.

Bachelor's degree in Public Relations, Advertising, Communications, Marketing, Public Administration, Business Administration or related field; three years of relevant work experience; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for the job.  Supervisory experience preferred.  Must possess and maintain a valid driver's license.

The following requirements are normal for this classification.  Specific requirements may not apply to all positions within this classification but are determined by the normal requirements for the particular position.

PHYSICAL REQUIREMENTS:  Must be able to operate a variety of automated office equipment including computer, printer, typewriter, copy and facsimile machines, and telephone.  Physical demand requirements are at levels of those for light work.

DATA COMPREHENSION:  Requires the ability to compare and/or judge the readily observable functional, structural, or compositional characteristics (whether similar to or divergent from obvious standards) of data, people, or things that may include reports, forms, procedural manuals, and training manuals.

INTERPERSONAL COMMUNICATION:  Requires the ability to speak with and/or signal people to convey or exchange administrative and educational information, including giving/receiving assignments and/or directions to/from co-workers, assistants, managers, or supervisors as well as communicating with the general public.

LANGUAGE ABILITY:  Requires ability to read a variety of educational and administrative documentation, directions, instructions, and methods and procedures.  Requires the ability to write job related documentation and reports with proper format, punctuation, spelling and grammar, using all parts of speech. Requires the ability to speak with and before others with poise, voice control, and confidence using correct English and a well-modulated voice.

INTELLIGENCE:  Requires the ability to learn and understand relatively complex personnel related principles and techniques, to understand departmental policies and procedures, to make independent judgments in absence of supervision, and to acquire and be able to expound on knowledge of topics related to primary occupation.

VERBAL APTITUDE:  Requires the ability to record and deliver information, such as in a public speaking situation, to explain procedures, and to follow verbal and written instructions.

NUMERICAL APTITUDE:  Requires the ability to add and subtract, multiply and divide, calculate decimals and percentages, and interpret statistical data.

FORM/SPATIAL APTITUDE:  Requires the ability to visually inspect items for proper length, width, and shape using job related equipment that may include computers/office equipment and standard measuring and recording devices.

MOTOR COORDINATION:  Requires the ability to coordinate hands and eyes in using automated office equipment.

MANUAL DEXTERITY:  Requires the ability to handle a variety of items, automated office equipment, control knobs, switches, etc. Must have the ability to use one hand for twisting motion or turning motion while coordinating other hand with different activities. Must have average levels of eye/hand/foot coordination.

COLOR DIFFERENTIATION:  May require the ability to discern color.

INTERPERSONAL TEMPERMENT:  Requires the ability to deal with and relate to people beyond giving and receiving instructions.  Must be able to adapt to and perform under moderate stress when confronted with an emergency.

PHYSICAL COMMUNICATION:  Requires the ability to talk, express, or exchange ideas by means of spoken words and/or hear and perceive nature of sounds by ear.