- Location
- Germany
- Workplace
- Onsite
- Department
- Sales
- Seniority
- Lead
- Source
- JOIN
Description
**Your Responsibilities**
- Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores.
- Stay ahead of digital trends, bringing fresh tools and approaches into paid media.
- Report results clearly, identify growth opportunities, and drive continuous improvement.
- Leverage data insights and automation to sharpen campaign strategy and execution.
- Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences.
- Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM).
- Lead a small in-house team and guide agency partners, building expertise and collaboration.
- Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization.
**Your Profile**
- Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search.
- Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus).
- Proven ability to manage large budgets across media platforms.
- Skilled in product feeds, automation and MMM tools, alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics.
- Deep understanding of performance marketing metrics and optimization techniques, paired with a data-driven mindset.
- Strong analytical and problem-solving skills, thriving in fast-moving, agile environments.
- Confident communicator with experience mentoring team members and leading cross-functional projects to completion.
- Passion for technology, testing, and innovation — with a collaborative approach across departments.
