Regional Director of Digital Marketing

Job Tittle: Regional Director of Digital Marketing

Location: Bangkok, Thailand

Position Specific Requirements:

• 5+ years of experience in digital marketing, performance marketing, or digital strategy, preferably within the luxury hospitality, travel, or lifestyle industry.
• Proven experience leading regional or multi-property digital marketing strategies across multiple markets and brands.
• Strong expertise in hotel digital ecosystem management, including brand.com, SEO/SEM, paid media, social media, CRM, email marketing, content, and digital distribution.
• Demonstrated ability to drive direct bookings, revenue, conversion, traffic, and ROI through data-driven digital marketing initiatives.
• Strong understanding of hotel digital performance KPIs, including website traffic, conversion rate, ROAS, CAC, direct revenue contribution, booking engine performance, and channel mix.
• Experience working with Google Analytics/GA4, Google Ads, Meta, SEO tools, CRM platforms, CMS, and hotel booking engines.
• Strong knowledge of digital marketing trends and emerging technologies, including AI, personalization, marketing automation, and customer journey optimization.
• Experience managing digital agencies and external partners, with strong commercial and negotiation skills.
• Ability to collaborate effectively with Regional Sales & Marketing, Revenue Management, Brand, E-commerce, IT, and hotel-level teams.
• Strong leadership and stakeholder management skills, with the ability to coach and develop regional and property-level digital teams.
• Experience managing regional digital marketing budgets and demonstrating clear business impact and ROI.
• Strong analytical and problem-solving skills, with the ability to translate data and insights into actionable commercial strategies.
• Fluency in English with excellent written and verbal communication skills; additional Asian language skills would be an advantage.
• Willingness to travel across the region when necessary.

Position Specific Skills:

• Digital Marketing Strategy & Planning – Ability to develop and execute integrated regional digital strategies aligned with business, brand, and commercial objectives.
• Hotel Direct Booking – Strong understanding of hotel booking engines, brand.com performance, conversion optimization, and direct revenue generation.
• Performance Marketing – Expertise in managing and optimizing paid search, paid social, display, metasearch, and other digital acquisition channels.
• SEO & SEM – Strong knowledge of search engine optimization and paid search strategies to drive qualified traffic and revenue.
• Digital Analytics & Data Interpretation – Ability to analyze GA4, campaign performance, website analytics, and customer data to identify opportunities and make data-driven decisions.
• Conversion Rate Optimization (CRO) – Ability to identify customer journey and website optimization opportunities to improve conversion and direct bookings.
• CRM & Customer Engagement – Knowledge of CRM, email marketing, segmentation, personalization, and marketing automation to drive repeat business and customer lifetime value.
• Digital Content & Social Media – Strong understanding of content strategy and social media marketing, with the ability to ensure consistent brand positioning across channels.
• Revenue & Commercial Acumen – Ability to connect digital marketing activities with room revenue, ADR, occupancy, ROAS, and overall hotel profitability.
• Budget & ROI Management – Strong ability to manage regional digital marketing budgets and optimize investment based on measurable business results.
• Multi-Brand & Multi-Market Management – Ability to manage digital strategies across different brands, hotels, destinations, and customer segments.
• Stakeholder Management – Strong collaboration skills across Regional Sales & Marketing, Revenue Management, Brand, E-commerce, IT, and hotel teams.
• Leadership & Team Development – Ability to lead, coach, and develop digital marketing teams and drive accountability across properties.
• Agency & Partner Management – Strong skills in managing digital agencies, technology partners, and third-party platforms.
• Project & Change Management – Ability to lead regional digital transformation projects and implement new technologies and processes.
• Innovation & Emerging Technology – Strong awareness of AI, personalization, automation, and emerging digital trends relevant to hospitality.