Senior Digital Media Manager

Agency :

Havas Thailand

Job Description :

You are the person who makes media plans that drive business results, not just impressions. You work directly with clients as their trusted media advisor - hands- on with strategy, data, and platforms. This is an individual contributor role: Senior Digital Media Manager you do the work, you're in the room, and you own the outcome.

WHAT YOU WILL DO :

• Own full- funnel digital media strategy for your clients - from annual plans to campaign- level execution 

• Act as the primary media advisor to client stakeholders. Translate their business goals into clear media investment decisions 

• Build budget allocation models across channels, funnel stages, and campaign phases using performance data 

• Lead media presentations, reviews, and post- campaign evaluations - you present, not just prepare 

• Use AI tools (Claude, ChatGPT, Havas AVA) daily to accelerate research, audience analysis, scenario modelling, and reporting 

• Work hands- on with GA4, Mobile Attribution Tools (AppsFlyer, Adjust), and platform analytics to extract insights and guide optimisation 

• Become deeply familiar with your clients' industry, business model, competitive landscape, and market trends - you're a consultant, not just a channel planner 

• Brief and collaborate with buying, performance, and ad ops teams to ensure plans translate into strong execution 

• Identify new platforms, formats, and innovation opportunities for your clients 

• Connect every recommendation back to commercial outcomes - ROAS, sales contribution, customer acquisition cost

REQUIREMENTS :          

• 5 - 7 years in digital media planning or integrated communications, agency background preferred 

• Strong expertise across digital platforms - Meta, Google, TikTok, YouTube, Programmatic, CTV, Commerce Media 

• Proven ability to plan across the full funnel - from awareness and consideration through to conversion and retention 

• A trusted client advisor - confident presenting to and consulting with senior stakeholders 

• Comfortable working with data: GA4, Mobile Attribution Tools, platform dashboards. Pulls their own numbers, builds their own models, doesn't wait for a report 

• Active user of AI tools for work - research, prompting, automation, content acceleration 

• Strong knowledge of the Thailand digital media landscape - pricing, inventory, seasonality, platform nuances 

• Excellent English - written and spoken. Strategy docs, client emails, and presentations are in English 

• A structured thinker who turns messy briefs into clear plans with commercial logic 

• Offline media knowledge (TV, OOH, print) is a plus

And this is what success looks like in the role:

• Your clients see you as their go- to strategic media partner, not just a planner 

• You understand your clients' business as well as they do - their categories, competitors, and growth drivers 

• Media plans consistently connect to business outcomes - not just media KPIs 

• You use AI and automation to work faster and spend more time on thinking, less on admin 

• Client satisfaction scores are high and growing 

• You contribute to new business pitches and win 

• You make your clients successful - and they know it

WHY YOU WILL LOVE WORKING AT HAVAS THAILAND :

• Flexible check- in times + hybrid 4:1 

• Provident fund 

• Monthly wellbeing half- day (last Friday of every month) 

• Competitive annual leave and business leave 

• Learning and development programs 

• Located near BTS Asoke / MRT Sukhumvit

WHY HAVAS THAILAND  :

At Havas, we believe innovation happens where human understanding meets machine precision. As part of the global Converged.AI strategy, we combine creativity, data, and AI - all fuelled by human ingenuity -  to deliver solutions that help brands stand out, connect, and grow.

Be part of a global agency network with strong local ambition, where media, creativity, and strategy work together to deliver meaningful growth for our clients. 

#LI-FM1

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.