(USA) Senior Manager, Digital Media - CRM Operations

Position Summary...

The Senior Manager, Digital Media, leads the development and execution of digital media campaigns and initiatives to enhance operational performance and customer engagement. This role involves managing multiple projects, optimizing processes, and driving continuous improvement through campaign complexities and operational enhancement, and collaboration with cross-functional teams. The position requires strong leadership in mentoring associates, fostering a high-performing environment, and ensuring compliance with company policies and standards. By aligning digital strategies with business objectives, the Senior Manager supports sustainable growth and delivers measurable results that advance the company’s mission and values.

About the team:
The CRM Operations team supports the development and execution of marketing campaigns across channels, including email, push notifications, and in-app messaging. The team collaborates with partners including CRM and Lifecycle, Retail Marketing, W+, Walmart Business teams to deliver end-to-end campaign management. Responsibilities include requirements and data discovery, audience management, and process improvement. The team launches thousands of campaigns annually, sending billions of messages. Leading platform innovation for the CRM and Lifecycle team with AI, the team works closely with global partners to enhance marketing strategies, personalization, and operational efficiency, driving continuous growth and impactful customer engagement.

What you'll do...

• Lead the execution of digital media strategies by developing and communicating business plans aligned with operational priorities.

• Oversee multiple projects, managing resources, schedules, and risks to ensure timely delivery and compliance with regulations.

• Mentor and develop team members through coaching, performance evaluations, and recognition to build a high-performing environment.

• Analyze data and metrics to evaluate campaign effectiveness, identify improvement opportunities, and implement quality enhancement processes.

• Collaborate cross-functionally to integrate strategic initiatives, remove barriers, and drive continuous improvement in digital media operations.

• Promote adherence to company policies, ethical standards, and operational excellence across all activities.

​What you'll bring...

• Proven expertise in CRM Marketing, CRM Operations, campaign management, and digital marketing operations to drive business growth.

• Strong skills in team, operations, and process management to optimize media performance.

• Demonstrated ability to lead and motivate teams through mentorship, coaching, and performance management.

• Experience managing complex projects with effective decision making and process improvement capabilities.

• Proficiency in customer relationship management, CRM B2C platforms such as Braze and Salesforce Marketing Cloud (SFMC), and collaboration with cross-functional partners.

• Adaptability to evolving business needs and commitment to continuous learning and operational excellence.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.