Senior Product Manager, IBD Consumer Marketing

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Job Description

Job Description

As Senior Product Manager, IBD Consumer Marketing working on the Brand team, you will be responsible for patient-facing assets across the DTC ecosystem, including the design, execution, measurement and optimization of high-value touchpoints which will deliver upon brand strategic priorities for the IBD Franchise.  Your role will be critical to developing strategic messaging and executing throughout DTC channels.  You will work synergistically with cross-functional partners to enhance the patient experience. 

You will report to the Director, Consumer Marketing.

POSITION OBJECTIVES:

• Oversees, builds and integrates Marketing assets across the patient ecosystem for Crohn’s and UC.

POSITION ACCOUNTABILITIES:

• Support the strategy and execution of patient-centric campaigns and messaging that are highly strategic and powerful across all channels.
• Ensure that all consumer campaigns and messages are seamlessly designed and are aligned with the overall brand strategy as well as HCP brand initiatives.
• Develop creative briefs and oversee execution of messaging & strategy.
• Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives.
• Develop and navigate promotional assets through the medical, legal and regulatory review and approval process.
• Manage agencies, holding them accountable to Takeda USBU policies, standards, timelines and budgets.
• Lead key workstreams coming out of Brand Planning from ideation to execution, including measuring and evaluating performance.

EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS:

Required:

• Bachelor’s Degree
• 5+ years experience with increasing responsibilities in sales, marketing or related function
• A team player that is readily willing to help other strategic marketers in a fast-paced environment
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
• Ability to clearly and succinctly communicate (verbally/written) ideas to internal partners and external agencies
• Ability to lead without authority and influence cross-functional teams and drive alignment across key stakeholders on projects

Desired:

• Experience in marketing or sales positions at a commercial pharmaceutical organization
• Experience in the therapeutic area
• The ideal candidate will be skilled not only in marketing but also in using AI tools to drive efficiency and innovation

TRAVEL REQUIREMENTS:

• Travel to internal and external meetings including overnights and weekends will be required, estimated up to 15% travel.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. 

For Location:

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range:

$137,000.00 - $215,270.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. 

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. 

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

USA - MA - Cambridge - Kendall Square - 500

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

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