Digital Associate Director

Company Description

 

 

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

 

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

About the role.... As the Cross-Channel Performance Director you will help shape how digital media delivers real, measurable impact for H&M across Central Europe. This is a role for someone who knows how to connect the dots — across channels, markets and stakeholders — and turn performance data into smart, confident decisions. You’ll be right at the centre of it all: influencing strategy, partnering closely with senior clients, and raising the bar for how performance is delivered at scale. If you enjoy owning outcomes and seeing your work land with impact, this is where you’ll do it.

Responsibilities

About the work....

 

• Own cross-channel performance output, working closely with specialists to ensure campaigns deliver against clear commercial goals
• Shape how investment moves across channels, using data to guide budget allocation and unlock stronger returns
• Partner with the Global Cross-Channel Performance Lead to embed smarter, more consistent ways of working
• Lead conversations with senior stakeholders, translating performance into sharp, actionable narratives
• Stay close to campaign delivery, spotting optimisation opportunities early and driving them forward
• Build trusted relationships with regional clients, becoming a go-to voice on performance strategy
• Bring regional nuance into everything you do — adapting approaches to fit the realities of Central European markets

Qualifications

What you need to succeed.... 

• Strong grounding in digital performance channels, especially Paid Social and Paid Search (with Programmatic experience as a plus)
• A track record of scaling campaigns across markets for retail or globally recognised brands
• Confidence working with data — able to interrogate performance and turn insights into clear direction
• Solid understanding of attribution and how it impacts decision-making (experience with regression-based models is beneficial)
• Experience navigating multi-market complexity and adapting strategy accordingly
• Natural relationship builder, comfortable working closely with clients and senior stakeholders
• Curious and proactive mindset — someone who challenges, tests, and looks for smarter ways to drive performance

 

#LI-MP1 

Additional Information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

 

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

 

Publicis Groupe works primarily from the office or our clients' office four days per week.

 

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. 

 

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

 

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.