Associate Digital Director

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

The Associate Digital Director plays an integral part in the creation, execution and monitoring of digital media plans to secure the best investment options in a variety of channels (social, online video, display, programmatic etc.) to maximize reach to targeted consumers. The ideal candidate for this position will be a thoughtful yet quick and agile decision maker who loves data and has the proven ability to lead strategic digital buying initiatives in a fast pace, ever-changing environment.

Responsibilities

Media Competencies

• Oversee a portfolio of digital media clients, with a focus on strategic vision, team management, process refinement, and financial administration
• Manage all projects to ensure the highest level of quality assurance, performance and innovation
• Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights
• Promote when appropriate, the use of other agency services - research, technology, creative, etc. - in executing the media campaigns and cohesive programs
• Stay well versed of new technologies and trends in order to apply strategically to client’s business as well as proactively construct business building ideas

Relationship Development

• Work collaboratively in planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for digital media
• Establish and manage relationships with senior media clients as well as be a key agency contact and resource for clients across other disciplines/departments
• Partner with other brand agency leads to deliver unified cross-platform strategies and ideas
• Collaborate with agency cross functional teams to deliver cohesive business solutions and strategies
• Manages workflow, efficient and profitable servicing of clients, staffing levels, fosters healthy team structure, team assignments

 

 

 Financial Competencies

• Manage and oversee monthly and end of campaign client billing, digital media budget reconciliations
• Maintain knowledge of reporting, analytic, auditing, and financial platforms and tools along with their functionality

Leadership & Management Competencies

• Keep other agency departments informed about the digital media work produced for clients and best practices
• Liaise with high-level brand representatives including VPs and CMOs
• Enforce established agency policies and procedures; work continually
• Assist in new business efforts as needed
• Embody Publicis Media’s values and cultivate them among the team
• Provide leadership/motivation and convey the vision and values of the agency to media staff
• Critiques, conducts reviews, performance evaluation of media team to ensure that effective, efficient and profitable staff operations are maintained; working closely with Digital Planners and Digital Buyers and other assigned staff to provide mentorship and guidance to the team
• Serve as point of escalation for client issues and concerns

 

Additional Information

Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.