- Location
- Los Angeles, California, United States · published · Dallas, Texas, United States · Philadelphia, Pennsylvania, United States
- Department
- Marketing
- Seniority
- Manager
- Source
- Workable
Description
About Goliath
At Goliath, we create larger-than-life moments that bring families, friends, and fans together. From chart-topping games to trend-setting collectibles, we're a global, family-owned company powered by Dutch ingenuity, entrepreneurial spirit, and a belief that play should never be small.
Headquartered in the Netherlands with teams across North America and around the world, Goliath is home to beloved brands that spark laughter, fuel imagination, and create cultural moments. We move fast, think boldly, and aren't afraid to take big swings. If you're looking for a place where great ideas can become the next big thing, welcome to Goliath.
Think Bigger About Brands
Goliath is looking for a Senior Brand Manager to lead marketing strategy and activation across some of the biggest opportunities in toys, games, entertainment, and collectibles. This is a highly visible, highly collaborative role for a strategic marketer who loves turning consumer insights into breakthrough campaigns and is not afraid to roll up their sleeves to make them happen.
You'll serve as the connective tissue between brand strategy and execution, helping drive growth through media, social, PR, partnerships, retail marketing, and commercial innovation.
This is not a people-management role. We are looking for a builder, a doer, and a brand leader who thrives in a hands-on environment.
What You Will Do
Brand Strategy & Planning
• Develop and champion North American brand strategies that drive awareness, engagement, and sales.
• Build annual marketing plans aligned to business goals and retail priorities.
• Partner closely with Global Brand teams to localize strategies for the North American market.
• Translate consumer, category, and cultural insights into actionable brand plans.
Marketing Activation
• Lead integrated marketing campaigns across Paid Media, Social Media, Public Relations, Influencer Marketing, Retail & Shopper Marketing, and Experiential Activations.
• Drive campaign development from brief through execution and performance analysis.
• Manage agency partners and ensure best-in-class creative output.
Retail Development
• Partner with Sales and Retail Development teams to create compelling retailer-specific programs.
• Support key account presentations and marketing sell-in opportunities.
• Develop promotional and merchandising initiatives that drive velocity and visibility at retail.
Performance & Insights
• Track campaign effectiveness and business impact.
• Analyze brand performance, consumer trends, and competitive activity.
• Recommend optimization opportunities and growth initiatives.