- Salary
- $55k – $60k/yr
- Location
- Darien, CT
- Workplace
- Remote, Onsite
- Type
- Full-time
- Department
- Marketing
- Seniority
- Entry
- Source
- ApplicantPro
Description
Ring's End, Inc. of Darien, CT is currently hiring a full-time Marketing Associate. We are local industry leaders in this essential trade and believe that hard work can also be fun. In addition to great pay and our exceptional culture, we offer this position the following benefits and perks:
We are an established company in the building material industry that invests in our team and offers real opportunities for career growth. Our team also enjoys great benefits, including traditional and Roth 401K, 3% 401K safe harbor company contribution, various medical insurance plans, FSA & DCA, employee discounts on our products and materials, life/accidental death & dismemberment insurance, long & short-term disability, paid holidays, paid time off (PTO), employee assistance program, and a legal counseling program. We also make it easy to apply with our initial quick and easy mobile-optimized application. If we have your attention, please continue reading!
The Marketing Associate plays a key role in growing Ring's End's brand visibility by helping plan and execute cross‑channel media campaigns.
Using customer, competitive, and industry analysis, the Marketing Associate will help lead Ring's End's media investment agenda by engaging key customer segments through omni‑channel media campaigns. The ideal candidate is a creative thinker with a passion for media and marketing and an understanding of the Building Materials/Home Improvement Retail industry.
Key responsibilities
- Map the customer shopping journey, identify communication and education gaps, and create best-in-class campaigns and content to showcase Ring's End's expertise, products, and services.
- Develop and align online and offline marketing campaigns in collaboration with external teams and the marketing team.
- Stay updated on trends in social media and relevant industries to keep Ring's End strategies fresh and competitive.
- Working with our videographer, strategize, produce, and execute content marketing program to achieve marketing goals of increased brand awareness, lead generation, and customer engagement.
- Assist the social media and Events Coordinator in managing the brand's social media editorial calendar, ensuring high-level marketing strategies translate into daily and weekly content that supports campaigns, product launches, and educational opportunities across Instagram, Facebook, LinkedIn, YouTube, and TikTok.
- Manage our influence/creator marketing programs to ensure ROI from these partnerships
- Assist with general marketing initiatives such as events, promotions, digital campaign creative, and administrative tasks such as co-op advertising reimbursement and invoice allocation.
- Oversee our email marketing and direct response marketing efforts across all departments
Job commitments
- Permanent, full time: Monday - Thursday on-site at Darien location, Friday remote
- Hours: 8 am – 4 pm weekdays, after hours as necessary
- Travel: as necessary to film content and for events
- Physical requirements: lifting, loading/unloading, (indoor/outdoor)
Key skills and experience
- BA/BS in Marketing or Communications
- Digital & Offline Media Knowledge - Strong understanding of digital platforms and traditional media (TV, print, OOH, radio, sponsorships).
- Media Planning Experience - Proven ability to implement media planning solutions and manage cooperative marketing programs.
- 3–5 Years Marketing Experience
- Microsoft Office Proficiency
- Independent & Collaborative Work Style
- Innovation & Idea Generation
- Strategic, Solution‑Oriented Mindset
- High Attention to Detail
So, now that you've learned the who, what, where, and why, you may be wondering HOW? It's easy! Just fill out our initial mobile-friendly online application. We hope to meet you soon!