Corporate Director of Digital Marketing

Overview

 

Join the Xanterra Travel Collection team:

Xanterra Travel Collection is a premier group of travel and leisure businesses with a focus on sustainability and exceptional service. Headquartered in Greenwood Village, Colorado, we operate iconic properties and services in stunning locations worldwide, including lodging, food and beverage, Windstar Cruises, short-line railroads, and adventure travel. We are dedicated to creating unforgettable experiences for our guests and providing transformative career opportunities for our team members.

 

We are currectly seeking a Corporate Director of Digital Marketing to lead scalable digital growth, direct booking contribution, and performance discipline across Xanterra’s complex portfolio of parks, hotels, and train properties (excludes Windstar Cruises, VBT, Country Walkers, and Holiday Vacations). Reporting to the Vice President of Growth Marketing & Strategy, this hands-on leader will translate portfolio demand priorities into measurable digital strategy while managing agency partners, advertising investment, and cross-functional execution.

Responsibilities

Digital Growth, Website Performance & Budget Management

• Lead performance marketing across paid search, paid social, display, retargeting, metasearch, affiliate, and other digital channels to increase qualified demand, direct booking contribution, campaign efficiency, and digital revenue.
• Own website and e-commerce performance, including conversion optimization, merchandising, testing roadmaps, and booking funnel effectiveness.
• Manage digital advertising budgets, pacing, forecasts, accruals, invoice review, contract renewals, cost controls, and performance reporting to ensure spending aligns with revenue, margin, and ROI objectives.
• Partner with brand and revenue management leaders to align digital strategy with demand needs, pricing, seasonality, and business priorities across multiple brands and properties.

Analytics, Testing & Performance Management

• Partner with Customer Data & Analytics team to build digital and channel reporting on a shared data foundation, with consistent definitions of customer, booking, and revenue.
• Analyze campaign, channel, website, and customer data to identify growth, efficiency, and optimization opportunities.
• Translate performance insights into practical recommendations for brand teams, commercial leadership, and agency partners.

AI, Automation & Marketing Technology

• Partner with CRM team on audience targeting, personalization, and lifecycle handoffs.
• Apply AI, automation, and emerging technologies to improve campaign optimization, reporting, workflow efficiency, and digital user experience.
• Maintain fluency with modern digital marketing tools and platforms, including CMS platforms, Google Ads, Google Tag Manager, web analytics, SEO, GEO, LLMs, and answer engines.
• Bring expertise on how AI-powered search, LLMs, and answer engines are changing customer discovery, content strategy, SEO, paid media, and conversion optimization.

Agency Management & Field Collaboration

• Manage agency relationships, scopes of work, budgets, performance expectations, deliverables, reporting cadences, and accountability.
• Collaborate with field commercial, brand marketing, sales, revenue management, operations, accounting, and IT partners to align digital priorities with property-level demand and portfolio growth goals.
• Communicate performance results, risks, opportunities, and recommendations clearly to senior stakeholders, field leaders, and agency partners.

Qualifications

• Must present 8+ years of experience in digital marketing, performance marketing, ecommerce, or growth marketing, preferably in a revenue-accountable environment.
• Experience managing digital marketing priorities across multiple brands, properties, or business units, with the ability to balance shared portfolio goals and distinct brand needs.
• Deep expertise in paid media, SEO/SEM, GEO, AI, website optimization, digital analytics, attribution, conversion rate optimization, and test-and-learn practices.
• Strong analytical, financial, cost management, and budget management acumen, with the ability to connect digital marketing investment to revenue, margin, efficiency, and business outcomes.
• Proven ability to manage agency partners, digital marketing budgets, cost controls, forecasts, vendor spend, OTAs, and cross-functional initiatives.
• Strong project management and communication skills, with the ability to translate data and digital performance into clear recommendations for executives, field commercial leaders, and agency partners.
• Highly proactive, collaborative, detail-oriented, and accountable, with the ability to lead through influence rather than direct authority.

 

Preferred Experience

• Experience in travel, hospitality, leisure, retail, ecommerce, or consumer-facing multi-location businesses.
• Experience partnering with field-based commercial, sales, revenue management, property leadership, or CRM teams.
• Experience applying AI-driven discovery trends, including answer engines, generative search experiences, LLM-influenced customer journeys, and agentic AI to digital strategy.

 

Compensation:

The salary range is $130,000.00 - $150,000.00 based on experience + bonus incentive.

 

Benefits:

For full-time employees, Xanterra offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; PTO and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance; RTD-Denver transit pass for in-office employees, and Employee Discounts & Travel Deals.

 

Xanterra Travel Collection is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.