- Location
- Mexico City, Mexico · published · Bogotá, Colombia · Lima, Peru · Dominican Republic · Brazil · Argentina
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Source
- Workable
Description
Work From Anywhere in LATAM
Work Schedule: EST │ Flexible hours with US overlap
About Pearl Talent
Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund.
Hear why we exist, what we believe in, and who we’re building for:
Watch here: https://www.loom.com/share/863b8e426e6d48309aa8f4ea4c1c94cd
About the Client
A family-owned B2B company serving luxury hospitality and commercial clients is looking for a Google Ads Specialist to own B2B lead generation and bring paid search in-house from an external agency.
The business operates globally with a distributed team and a hands-on, informal culture. Its current agency provides limited weekly support, so leadership is building an in-house function that works directly with the sales team on campaign direction and growth.
About the Role
The Google Ads Specialist owns the full Google Ads account for high-ticket B2B lead generation, from keyword research and bidding to reporting. The role joins internal sales calls and strategy sessions, some of which fall outside standard hours, to find new keywords, audiences, and verticals. Success in the first 90 days means a clear understanding of the sales cycle and measurable reductions in Cost Per Lead and Customer Acquisition Cost.
Core Responsibilities
Google Ads Campaign Management
- Manage Google Ads accounts end to end for B2B lead generation campaigns
- Optimize bidding, campaign structure, and ad copy to lower Cost Per Lead and Customer Acquisition Cost
- Expand keyword research into luxury hospitality and commercial markets
- Coordinate landing page updates with the team to improve conversion rates
Sales Integration & Opportunity Identification
- Join internal sales calls and strategy sessions to learn customer needs and buying cycles
- Identify and test new keywords, audience segments, and vertical opportunities based on sales input
- Translate sales feedback into campaign changes and new channel proposals
Performance Analysis & Reporting
- Track and report campaign performance against lead volume and cost targets
- Share data-backed recommendations with leadership on a regular cadence
- Run structured tests and document results to drive continuous improvement
Project & Stakeholder Management
- Plan and track deliverables in Monday.com or a similar project management tool
- Update the decision-maker and HR contact on priorities, progress, and blockers across time zones