Digital Marketer

Role Description A Digital Marketer is pivotal in crafting and executing high-impact digital strategies. Responsible for developing comprehensive plans, they lead teams in implementing campaigns across diverse channels, including social media, SEO, and email. With a keen eye on market trends, they leverage analytics to optimize performance and maximize ROI. Their role involves budget management, brand consistency, and fostering cross-functional collaboration. Leading by example, they mentor teams and stay abreast of emerging technologies, ensuring the organization remains innovative in the ever-evolving digital landscape. Through effective communication, analytics-driven decision-making, and a commitment to legal compliance, Digital Marketer contribute significantly to a company's online visibility, brand reputation, and overall business success Key Responsibilities Include:

• Collaboratively building, planning, and implementing the overall digital marketing strategy.
• Leading and mentoring a team of digital marketing professionals
• Managing and optimizing digital marketing campaigns (SEO, email marketing, social media, content marketing)
• Using data analytics to track and measure campaign performance
• Managing the digital marketing budget effectively
• Staying updated with industry trends and conducting competitive analysis
• Content Marketing; write long-form blogs optimized for SEO and our target keywords.
• Sales Collateral; help create various online and offline materials to support the sales team - brochures, presentations, case studies, and pitch decks.
• Collaborate with designers to improve user experience.
• Any other kind of task that management may require to be done.

Experience Required: Minimum of 3 years in a similar position or field Educational Requirements

• BBA/MBA in Marketing from a reputed public/private University. Course on Graphic Design & Digital Marketing from any reputed institution will be counted as a special
• Excellent academic background will be considered as a value-adding criteria.

Additional Requirement

• Excellent academic background will be considered as a value-adding criterion.
• Prior experience in operating websites and marketing analytics tools.
• Good understanding of Search Engine Optimization, marketing databases, email and social media marketing
• HTML, JavaScript, Adobe Acrobat, and advertisement serving tool usage experience would be necessary.
• Proven experience as a Digital Marketing Executive or similar role.