Senior Technology Sales Representative

Career Area:

Sales

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About the Role:

We are looking for an experienced construction technology sales professional to lead technology growth, adoption and utilisation across the Perth District (WA, SA, VIC, TAS).

This is a senior, field-based individual-contributor role, working directly with dealers and customers to identify opportunities and turn technology investment into measurable customer value.

You will combine commercial judgement with strong jobsite application knowledge, independently lead district priorities and influence dealer and customer stakeholders to deliver results. Success means technology is not only sold and activated, but used effectively to improve labour, productivity, safety and outcomes.

Key Responsibilities:

Commercial Growth & District Ownership

• Lead district technology priorities and work with dealers to develop and execute practical growth and adoption plans.
• Identify new machine and aftermarket opportunities, develop customer proposals and support dealers in progressing technology sales opportunities.
• Use fleet data, customer insights and market opportunities to prioritise activity and track progress against agreed sales, adoption and utilisation objectives.

Customer Engagement & Value Delivery

• Build relationships with customer decision-makers and dealer leaders, connecting technology solutions to operational and commercial priorities.
• Conduct jobsite reviews and demonstrations to identify productivity, safety and efficiency opportunities.
• Translate technology capabilities into clear customer value and support customers in realising that value after delivery.

Technology Adoption & Utilisation

• Increase effective use of Cat technologies across installed fleets, including Grade, Payload, VisionLink and safety technologies.
• Identify underutilised technology and agree practical improvement actions with dealers and customers.
• Track adoption and utilisation outcomes, ensuring activity delivers measurable customer value beyond activation.

Dealer Capability & Partnership

• Build dealer capability to sell, demonstrate and support construction technology adoption and ongoing use.
• Agree priorities, expectations and improvement actions with dealer stakeholders, and review progress against joint plans.
• Deliver targeted training and enablement, supporting consistent technology positioning and customer onboarding.

Cross-Functional Execution

• Work with product, digital and support teams to coordinate resolution of issues affecting adoption and customer outcomes.
• Provide field feedback on product gaps, training needs and commercialisation barriers.
• Support go-to-market programs and new technology releases, translating them into practical dealer and customer actions.

Skills & Experience Required:

Essential

• Demonstrated success in consultative sales, business development or commercially focused application roles within construction technology or heavy equipment.
• Strong understanding of civil construction and earthmoving workflows, with the ability to connect technology to customer productivity and commercial value.
• Practical expertise in one or more of machine control and guidance, payload, telematics or equipment safety technologies.
• Experience independently managing a territory or significant customer or dealer relationships, including engagement with senior decision-makers.
• Demonstrated ability to build customer business cases, influence stakeholders and deliver measurable sales or adoption outcomes.
• Ability to translate data into clear priorities and actions, with a hands-on, field-oriented approach.

Preferred:

• Experience developing dealer or channel capability and executing joint commercial plans.
• Experience across multiple construction technology solutions and supporting customer adoption after sale.

Compensation & Benefits:

Competitive salary based on degree and professional industry working experience. The Total Rewards package includes:

• Competitive remuneration package

• Attractive Bonus and Share options

• Career development with global prospects

• A strong commitment to safety and your wellbeing

• An inclusive workplace culture focused on quality, customer service and the environment

• A commitment to diversity and inclusion, equal opportunity, and equal outcome

• SMART spending APP

• The opportunity to do truly meaningful work in a supportive, constructive culture that encourages you to make the most of your talents.

Additional Information:

• This position requires the successful candidate to work full-time in our Perth or Melbourne office
• Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.

For more information, visit caterpillar.com. To connect with us on social media, visit caterpillar.com/social-media

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, Caterpillar offers many job opportunities which can be found through our employment website at www.Caterpillar.com/Careers

This position requires working onsite five days a week.

 

Visa Sponsorship is not available for this position.

Posting Dates:

October 8, 2026 - October 22, 2026

Caterpillar is an Equal Opportunity Employer.  Qualified applicants of any age are encouraged to apply

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