Digital Marketing Executive

Copart are looking to recruit a collaborative and ROI focussed Digital Marketing Executive to join our Marketing team, based at our Head Office in Bedford, MK43 9EJ. (Due to the location of the office, you must have access to a vehicle)

The successful candidate will be responsible for Copart’s portfolio of social media channels and CMS platforms to implement Copart’s ambitious digital marketing and content strategy across its portfolio of brands.

They will work closely with our Senior Digital Marketing Manager to drive social media campaigns, deliver our messaging through social media posts and projects, conduct competitor research, update content on our website CMSs, provide regular reports and campaign analysis.

If you have a passion for social media, digital marketing and can interpret data to insights, this could be the perfect opportunity for you. 

Main Responsibilities:

• Manage organic and paid social media accounts for our websites
• Plan, schedule, and publish engaging posts to boost brand awareness, increase followers, and enhance customer engagement
• Interact with the online community by responding to comments, messages, and reviews professionally
• Utilise analytics tools to measure and analyse campaign performance, providing insights and recommendations for improvement
• Stay up to date on social media trends, industry developments, and competitor activities
• Support the team in managing influencer requests and facilitate collaborations
• Support the digital marketing team with content updates via CMS on Copart’s websites
• Attract, convert, engage, and retain our audience through engaging communication and posting of content across various digital channels, with a strong emphasis on social media and CMS platforms.
• Ensure that all digital marketing communications reflect our market leading position and brand propositions and work across relevant teams to ensure consistent brand and multi-channel communications
• Measure and report on the success of campaigns and digital communication implementations.
• Produce analysis and campaign reports and conduct competitor analysis to identify gaps and content opportunities.
• Manage the implementation of Social Media Marketing strategy from execution through to measurement, best practice content creation, and amplification
• To conduct ROI analysis on all marketing activities and adjust tactics accordingly.

What we need from you:

• The ability to manage multi-dimensional digital projects and initiatives to drive acquisition, growth, and retention across our digital properties
• Excellent hands-on experience of managing Social Media channels and other tools to deliver across the digital marketing mix
• Experience in managing and using website CMS systems (Drupal, Wordpress)
• Confident with numbers and able to tell a story from the digital metrics and data.
• Adept in Excel and Microsoft PowerPoint
• Demonstrable experience of running successful projects from inception to delivery (with numbers to prove its impact)
• Great planning, project management, and stakeholder management skills
• Excellent time management and organisational skills/ability to work to tight deadlines
• Previous experience managing external agencies
• Excellent reporting and presentation skills
• Marketing degree, qualification, or CIM
• Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies, and internal stakeholders
• Well organised and thorough, with excellent attention to detail and able to work to tight deadlines, under pressure and within budget

What we offer you in return:

• Time For You: Relax with 23 days of holiday plus bank holidays, and an extra day for a personal special occasion.
• Give Back: Receive a paid day to volunteer for a charity of your choice.
• Health & Wellness: Healthcare Cash Plan.
• Your Future: Join our contributory workplace pension scheme for financial security.
• Investment: Purchase shares in our global company at a discounted rate.
• Fitness & Health: Save money while commuting with our Cycle to Work Scheme and access fitness videos and gym discounts.
• Life Assurance: Enjoy peace of mind with our life insurance coverage.
• Exclusive Discounts: Access our deals hub for savings on everyday purchases and family activities.

Copart are an equal opportunity employer, proudly hiring a diverse workforce. Discrimination is expressly forbidden and we therefore kindly welcome all applications.

At Copart, we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.