Head of Agency Recruitment & Activation

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit www.fwd.com

PT FWD Insurance Indonesia (“FWD Insurance”), a joint-venture insurance company and a part of FWD Group, previously known as PT Commonwealth Life, has successfully merged with PT FWD Life Indonesia (“FWD Life”) as of 1 December 2020 and will be known as FWD Insurance.

The merger of FWD Life and FWD Insurance has led to a more comprehensive range of products, including unit-linked insurance, individual & group term life insurance, individual & group personal accident insurance, and group medical insurance through technology driven-distributions such as agency, bancassurance, e-commerce, and corporate.

FWD Insurance is registered and supervised under Otoritas Jasa Keuangan (“OJK”).

FWD Insurance is a member of Indonesia Financial Services Alternative Dispute Resolution Center.

To lead and transform FWD’s agency recruitment strategy by driving both organic and inorganic growth initiatives that reshape how quality agents are sourced, onboarded, and activated. This role is responsible for building a future-ready, high-performing agency force through innovative recruitment models, strategic programs, and strong execution. Organic scope includes enhancing internal recruitment capabilities, enabling agency leaders, and scaling structured initiatives such as FA Life Pro, which focuses on developing non-insurance professionals into successful full-time FWD agents. Inorganic scope includes leading strategic hiring programs such as Switch, partnerships, and talent acquisition efforts that target experienced professionals from both inside and outside the insurance industry, accelerating the growth of a productive and diversified agency force.

The role partners with National sales head and team, agency leaders, trainers, and cross-functional teams to ensure a consistent recruitment pipeline, strong onboarding journeys, and early-stage productivity driving sustainable, scalable transformation in FWD’s distribution growth.

Key Responsibilities

• Develop and Execute Recruitment Strategy

Design and implement comprehensive recruitment strategies to drive both organic and inorganic agency growth in alignment with FWD’s business goals.

• Lead Organic Recruitment Programs

Scale structured initiatives such as FA Life Pro by enabling agency leaders, optimizing internal processes, and ensuring a consistent recruitment pipeline of non-insurance professionals.

• Drive Inorganic Recruitment Channels

Lead strategic hiring initiatives such as Switch, partnerships, and headhunting efforts to attract experienced professionals from within and outside the insurance industry.

• Build and Optimize Onboarding & Activation Journeys

Oversee seamless onboarding and early-stage activation programs that enhance new agent engagement, learning, and fast-track productivity.

• Agency Leader Enablement

Equip agency leaders with tools, frameworks, and support to build their own recruitment capability and ensure high-quality hiring standards.

• Cross-Functional Collaboration

Partner with Sales, Training, Marketing, Distribution, and Digital teams to ensure smooth implementation of recruitment and activation programs.

• Monitor and Report Recruitment Performance

Establish clear KPIs, tracking systems, and regular reporting mechanisms to monitor pipeline health, conversion rates, and activation performance.

• Innovation and Digital Transformation

Identify and implement new tools, platforms, and methods (digital campaigns, referral tech) to modernize agency recruitment.

• Manage Budget and Resources

Optimize recruitment budgets across activities and programs (e.g. FA Life Pro, Switch), ensuring cost efficiency and impact-driven allocation.

• Support Strategic Projects

Contribute to broader transformation initiatives in distribution, such as career pathing, talent segmentation, and agency force quality improvement.

• Branding for Agency Channel

Drive recruitment marketing and employer branding initiatives to position FWD as the preferred platform for aspiring and experienced agency talents.

• Establish Talent Profiling and Segmentation Frameworks

Define clear recruitment profiles (e.g. Premier Agent, Career Switcher) and segmentation strategies to improve targeting and recruitment effectiveness.

• Lead Recruitment Events and Activation Campaigns

Plan and execute recruitment roadshows, info sessions, career talks, and digital campaigns across cities to continuously attract candidates.

• Govern Recruitment SOP and Compliance

Ensure all recruitment and onboarding processes comply with company policies, regulatory requirements, and industry standards.

• Coach and Develop Internal Recruitment Team

Lead, mentor, and upskill the internal recruitment and activation team to ensure high performance, agility, and execution excellence.

• Drive End-to-End Recruitment Activities

Plan, lead, and monitor on-the-ground and virtual recruitment activities such as Business Opportunity Presentations (BOPs), table talks, career forums, and selection days to generate qualified prospects and drive conversions.

• Lead Generation Strategy and Execution

Develop and implement lead generation initiatives—both digital and offline—including referrals, social media campaigns, and targeted sourcing funnels to ensure a strong and sustainable recruitment pipeline.

• Build Lead Management and Conversion Systems

Oversee the deployment of tools and systems (e.g., recruitment CRM, lead scoring, funnel tracking) to track, nurture, and convert leads efficiently across various recruitment campaigns.

Key Qualifications

• Minimum 10 Years of Experience

At least 10 years of progressive experience in life insurance, agency distribution, or financial services—preferably with a strong focus on recruitment, agency growth, or transformation initiatives.

• Strategic Recruitment Expertise

Proven track record in designing and executing recruitment transformation strategies within the agency channel.

Strong grasp of recruitment funnel management, candidate segmentation (e.g. career switchers, professionals, fresh grads), and productivity-focused hiring.

• Agency Business Acumen

Deep understanding of the agency model, agent lifecycle, and field force dynamics.

Demonstrated ability to work closely with agency leaders and support business growth through effective recruitment.

Demonstrated success working with agency leaders and driving recruitment KPIs across diverse regions.

• Leadership & Change Management

Strong leadership capabilities to influence and align cross-functional teams.

Experienced in managing cultural and behavioral shifts within large agency networks.

• Data-Driven Execution

Comfortable working with dashboards, KPIs, and analytics to monitor and improve recruitment effectiveness.

Ability to translate data insights into strategic and tactical action plans.

• Innovative & Agile Project Management

Proven experience in initiating, piloting, and scaling recruitment programs (e.g., funding schemes, ambassador initiatives, digital sourcing).

Agile and responsive in navigating field realities and organizational complexity.

• Effective Communication & Stakeholder Management

Excellent communication skills to engage leaders, internal stakeholders, and external partners.

Ability to drive adoption through compelling messaging, strategic alignment, and regular follow-ups.