Marketing Manager, Retail & Events

Description

The Marketing Manager, Retail & Events leads retail, dealer, and trade marketing execution across Grundéns’ markets, bringing the brand to life through in-store activation, consumer events, and regional activation programs that drive brand awareness, retail excellence, and sell-through. This role owns the events calendar, co-op and dealer marketing programs, regional fixturing and merchandising, Working closely with Sales, Global Marketing, and E-commerce, this is an execution-focused role requiring strong project management, vendor coordination, and attention to logistical detail to ensure a consistent, premium brand experience across all customer touchpoints.

Requirements

Responsibilities

Retail Activation & Fixturing

• Manage the program and vendor relationship of in-store displays, signage, and fixtures across retail partners.
• Partner with the sales team to understand store-level needs, prioritize requests, and support retailers with best-in-class product presentation.
• Audit store execution (via photos, store visits, or field reports) to ensure brand standards are met.

Events & Brand Activation

• Own and maintain the master events calendar (trade shows, dealer events, retail activations, sponsorships)
• Plan and execute consumer-facing events, retailer open days, and dockside activations.
• Coordinate logistics for events: booth/space needs, materials, staffing, shipping, and on-site setup.
• Manage event budgets and vendor contracts in partnership with VP of Marketing.
• Track post-event recaps and ROI reporting, and measure the effectiveness and commercial impact of activations.

Co-op & Dealer Marketing

• Own marketing support programs on B2B sales channel by ensuring product listing accuracy, merchandising assortments, sales programs, and assets are easily distributable, accessible and on-brand.
• Administer the co-op marketing program: process claims, verify compliance, and manage budgets.
• Support distributors and key accounts with local marketing activities, campaign materials, and product launch assets.
• Build and maintain robust retail and in-store signage asset suite enabling premier and premium brand presentation across distribution environments.
• Work closely with the regional sales team to support commercial growth.

Experience Requirements

• 3–5+ years of experience in similar role with dealer relations and events
• College degree in marketing, business, or similar fields
• Experience working with retailers, dealers, or premium consumer brands
• Proven experience coordinating events, marketing activations, and vendor/contract management.
• Strong project management and organizational skills who is a self-starter with the ability to manage multiple deadlines and vendors simultaneously.
• Comfortable with logistics and operational details (shipping, inventory, budgets, timelines).
• Clear written and verbal communication skills, particularly with external partners (dealers, vendors).
• Proficiency with spreadsheets/budget tracking.
• Able to represent the brand professionally in public event settings, demonstrating composure and consistently reflecting company values.
• Ability to travel consistently up to 50%
• Passion for the outdoor, fishing, or on-water lifestyle is a plus.

Additional Details

Reports to: VP of Marketing

Work Location: Hybrid with routine travel

Physical Requirements: There is a physical element to this role including standing for several hours at a time, and lifting/moving items up to 50 lbs.

Compensation: This role can expect to earn between $80,000-90,000 annually.

Benefits: Grundens offers a generous benefits package that includes the following:

• Insurance: All employees have the ability to enroll in medical, dental, vision, life insurance, short term disability, and Life Flight coverage. Benefits begin the first day of the month following your hire date.
• Retirement: Grundens offers a 401(k)-retirement plan with a 5% match at 6% contribution.
• Bonus Program: Grundens offers a profit-based bonus program when revenue targets are and/or exceeded and personal goals are achieved.
• Paid Time Off (PTO) – All Grundens employees earn PTO every pay period, starting at 80 hours per year depending on experience level.
• Paid Holidays – Grundens provides 9 set paid holidays plus 1 floating holiday for a total of 10 paid holidays.