Senior Manager, Retail Marketing

Location: Pinch A Penny Suncoast Chemicals Plant; 15400 62nd St North. Clearwater, FL. 33760

You want Benefits? You’ve got it! Our generous benefits package includes: 

• Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs

• 401 (k) with generous company match

• Eligible for Paid Time Off and 8 paid holidays (NOTE: PTO increases with tenure!)

• 100% employer paid Life Insurance and Long-Term Disability Insurance

• Paid Parental Leave

• Fully Funded Tuition Education Programs

• Employee Stock Purchase Plan

• Excellent career advancement and training opportunities to support your career growth

• Employee Discounts and much more!

What to Expect?

The Senior Manager, Retail Marketing owns the end-to-end retail go-to-market process for priority products, categories and promotions, translating brand, merchandising and vendor priorities into coordinated campaigns that drive traffic, sales, customer loyalty and franchisee participation. The role leads each campaign from the business objective and customer proposition through creative development, digital and media coordination, franchisee activation, store-level execution and performance review.

On a daily basis our Senior Manager, Retail Marketing:

Retail Go-to-Market Strategy and Calendar

• Own the annual retail marketing calendar and end-to-end go-to-market plans for seasonal campaigns, priority categories, product launches and promotions.

• Partner with merchandising and key vendors to identify joint marketing opportunities, develop compelling product stories and translate vendor investments into coordinated retail campaigns.

• Create campaign briefs that define the commercial objective, target customer, offer, message, deliverables, timing, owners and success measures.

• Translate Pinch A Penny's brand positioning into customer experiences that build awareness, traffic, sales and loyalty across retail, pool service and repair.

Campaign and Store Execution

• Lead integrated national, seasonal and local campaigns, promotions, service programs and product launches from concept through store implementation.

• Connect each campaign's strategy and creative concept to the customer's experience at the store's front door, including signage, promotional materials, store-team guidance and implementation standards.

• Establish clear accountability across merchandising, creative, digital, media, operations, training and franchise communications so campaigns move from concept to execution without fragmented ownership.

• Equip franchisees with ready-to-use toolkits, local assets and implementation guidance, then monitor adoption, gather field feedback and address execution gaps.

Creative, Brand and Partner Management

• Manage creative briefs, workflow, reviews, approvals and production, directing agencies and other resources to deliver high-quality work on time and within budget.

• Maintain consistent brand identity, storytelling, tone and messaging across stores and customer-facing channels.

• Partner with Digital Marketing by providing campaign objectives, offers, audiences, messages and assets for channel and media activation. Digital Marketing owns digital channels, media, CRM and attribution.

• Manage vendor-funded, cooperative and local marketing programs while protecting Pinch A Penny's brand and customer priorities.

• Coordinate shared creative needs for broader company initiatives, including franchise development, when assigned.

Insights, Measurement and Continuous Improvement

• Define success measures and evaluate campaigns using retail sales, traffic, transactions, category performance, franchisee adoption, customer engagement, brand health and ROI.

• Use customer insights, market trends, competitive activity, field feedback and post-campaign results to improve future programs.

• Manage assigned budgets and track agency, production and program expenses.

What You Will Need:

• Bachelor's degree in Marketing, Business, Communications or a related field.

• Five or more years of retail, brand, integrated marketing or creative-services experience. Multi-location, franchise or service-based experience is strongly preferred.

• Demonstrated experience leading integrated campaigns, promotions and product launches from concept through execution and measurement.

• Strong understanding of retail marketing, merchandising activation, franchisee or field execution and local marketing.

• Experience developing creative briefs and managing creative workflow, agencies, production resources and multiple concurrent deadlines.

• Strong written, verbal, presentation and project-management skills.

• Analytical mindset with the ability to connect marketing activity to retail performance and use results to improve future programs.

• Working knowledge of marketing technology, project-management tools and digital marketing channels.

Looking to work for the best in the industry?
Since opening its first store in 1975, Pinch A Penny, A POOLCORP Company, has become the largest franchised retail pool, patio and spa company. This first store evolved into a full-time, full-service retail pool supply store offering everything needed to operate and enjoy a swimming pool or spa. With our rapid growth we have been able to hire over 300 employees from Marketing directors, sales associates to machine operators and maintenance mechanics. We are proud to serve our community and be an employer of choice. We believe in recognizing our employees for their hard work and encourage work-life balance.

Why join PINCH A PENNY?
Pinch A Penny, a POOLCORP Company is the premier destination for all your swimming pool and backyard needs. With over 300 stores and expanding, we are the nation's largest swimming pool retail, service, and repair franchise. Our relentless dedication to excellence drives us to bring people together through the joy of pools, spas, and the backyard experience. Join us on this exciting journey as we continue to grow, innovate, and set new standards in the swimming pool industry.

Bilingual, Military, Military Spouses and Veteran applicants are strongly encouraged to apply! We understand the uniqueness of hiring military personnel and veterans and will support him/her in the time of duty or with the transition into new civilian professions. 

All offers to external candidates for employment are contingent upon the successful completion of pre-employment drug testing and background verifications before employment is finalized. This position is considered “safety-sensitive” and includes tasks or duties which could affect the safety and health of the employee performing the tasks or others.

POOLCORP, including all its subsidiaries, is a drug-free company and Equal Opportunity Employer – By Choice. The Company understands, respects, and values diversity – unique styles, experiences, identities, ideas, and opinions – while striving to be inclusive of all people. This commitment is critical to our success as a global company as we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Hiring and promotional decisions are based solely on the qualifications required for the job to be filled.