Social Media & Digital Content Manager (Public Communication Specialist II)

Social Media & Digital Content Manager (Public Communication Specialist II)

• Manage the City of Colorado Springs’ primary social media accounts: @CityofCOS and @MayorofCOS 
• Develop and maintain a specific persona for each account and platform 
• Design and implement an overall social media strategy to align with the goals of the mayor, City administration and City departments, and communicate effectively to all residents and stakeholders 
• Generate, edit, publish and share engaging content daily across multiple platforms 
• Assist City departments with managing accounts on various social media platforms including, but not limited to, Facebook, X, LinkedIn, Instagram, TikTok, YouTube and Nextdoor 
• Manage the City’s interactions with residents through social media and communicate with followers by monitoring comments and responding to queries with accurate information in a timely and courteous manner 
• Analyze communication needs and develop strategic digital campaigns for specific City departments 
• Promote City programs and services using videos, photos, infographics or text posts on social media platforms 
• Plan and create compelling social media content and digital campaigns to build community and trust in government 
• Maintain the City’s social media policy, accessibility guidelines and best practices, and conduct training for City social media admins on these practices 
• Provide 24-hour on-call assistance approximately one week per month and communicate to the public in crisis situations
• Other duties as assigned 

• Modern office technology, especially Microsoft Office suite 
• Public relations and crisis communications best practices 
• Social media platforms and latest trends 
• Content creation tools for videos, photos and graphics

• Provide excellent organizational and customer service skills 
• Analyze problems, identify alternative solutions, and make recommendations 
• Excel in a fast-paced environment
• Establish and maintain effective working relationships 
• Communicate clearly and concisely, orally, and in writing to various levels of stakeholders 
• Prioritize, organize, and manage multiple projects from a variety of different departments 
• Evaluate and resolve complex issues

We value a diverse range of qualifications and experiences. Our organization views each year of further education as equivalent to each year of relevant work experience, and each year of additional relevant work experience as equivalent to each year of required education.

• Bachelor’s degree from an accredited college or university with major coursework in a related area of study. 
• Three year of full-time, professional experience in a related field.

• A minimum of two (2) years experience managing multiple social and digital channels for a government, non-profit, media or business

Please contact Katie McLaughlin at [email protected] for any questions about this position.