- Salary
- $80k – $100k/yr
- Location
- New York, New York
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 3+ years
Description
Social Media Manager - FOS Tonight
Application Deadline: 8 September 2026
Department: Multimedia
Employment Type: Full Time
Location: New York, New York
Reporting To: Director, Social Media
Compensation: $80,000 - $100,000 / year
Description
Front Office Sports is seeking a Social Media Manager focused on our new show FOS Tonight, with a background in sports, business media, or entertainment to help lead our day-to-day social strategy and team execution. The ideal teammate will own the voice, programming, publishing, and performance of the FOS brand across platforms, working closely with editorial, video, design, and production to turn stories, shows, interviews, and news segments into standout social moments.
This role is especially important as Front Office Sports continues to grow its multimedia and social video operation. The Social Media Manager should understand how to take TV-style news segments, studio shows, interviews, explainers, and longer-form video programming and turn them into shareable, platform-native clips for YouTube, Instagram, TikTok, X, LinkedIn, and other emerging platforms.
The ideal person for this role has managed a brand’s social presence end-to-end — setting strategy, overseeing programming and posting workflows, coaching junior teammates, writing and editing strong captions, and being accountable for growth, engagement, and community results. This person should be fluent in platform best practices, understand how audiences behave differently across each channel, and know how to package sports business stories in a way that is accurate, sharp, and highly shareable.
Our Social Media Manager will work closely with and report to the Director of Social Media, while managing and providing day-to-day editorial direction to the Social Programmer and other junior social team members.
Key Responsibilities
- Own social strategy and day-to-day execution across Twitter/X, Instagram, TikTok, LinkedIn, YouTube, and emerging platforms
- Manage, mentor, and provide editorial direction to the Social Programmer, Social Coordinators, Editors, and other junior teammates
- Lead the process of turning Front Office Sports studio shows, interviews, news segments, explainers, podcasts, and other multimedia programming into social-first clips and platform-native assets
- Oversee clip selection, caption writing, headlines, thumbnails, hooks, tags, posting cadence, and platform-specific packaging to maximize reach and engagement
- Set and maintain the social content calendar in partnership with editorial, video, design, and production leadership
- Ensure the Social Programmer and broader team are programming, scheduling, posting, and tracking content effectively across all major platforms
- Write, edit, and approve strong, accurate, and engaging social captions that reflect the Front Office Sports voice and are optimized for each platform
- Apply platform-specific best practices across YouTube, Instagram, TikTok, X, LinkedIn, and emerging platforms, including caption length, video formatting, thumbnails, headlines, hashtags, tagging, comments, community behavior, and posting strategy
- Translate business goals into platform-specific growth, engagement, audience development, and community targets, and report on performance regularly
- Use platform analytics and audience insights to guide daily programming decisions, optimize posting strategy, and coach the team on what is working
- Identify breaking news, trending moments, and culturally relevant conversations, then lead the team in quickly turning them into smart, brand-safe social content
- Oversee community management across platforms, including monitoring comments, identifying audience feedback, surfacing meaningful conversations, and helping maintain a smart, engaged, and brand-safe presence
- Maintain Brand Excellence: ensure consistency across voice, typography, color, layout, and visual identity while pushing the FOS aesthetic and social packaging forward
- Monitor trends, algorithm changes, emerging formats, and platform shifts, then lead experimentation that expands reach and strengthens community
- Partner cross-functionally with sales, marketing, editorial, video, and events teams on branded, revenue-driving, and tentpole social initiatives
- Build clear workflows and processes for programming, publishing, approvals, community management, and performance reporting
- Ad hoc projects and other operational/administrative support as needed
Skills, Knowledge & Expertise
- 3–5 years of experience managing social content, programming, publishing, and strategy for a brand, publisher, sports media company, entertainment company, or news organization
- Strong understanding of sports news and the cultural and business impact of major headlines
- Experience managing or mentoring junior team members, including providing editorial feedback, caption edits, programming guidance, and day-to-day workflow direction
- Experience identifying strong social video moments from longer-form content, including TV-style news segments, studio shows, interviews, podcasts, explainers, or live programming
- Strong caption-writing and editing skills, with the ability to make sports, business, and culture stories feel sharp, clear, accurate, and engaging for social audiences
- Deep understanding of platform best practices across YouTube, Instagram, TikTok, X, LinkedIn, and emerging platforms
- Experience overseeing the full social publishing process, including programming calendars, scheduling tools, posting workflows, approvals, community management, and performance tracking
- Strong understanding of content strategy, audience behavior, platform-specific packaging, and social-first storytelling
- Comfort using social analytics to evaluate performance, identify trends, and translate insights into clear programming decisions
- Entrepreneurial mindset or startup experience with a “can do” attitude that gets things done
- Strong proficiency in Adobe Creative Suite, including Photoshop and Illustrator; After Effects is a plus
- Strong understanding of design systems, typography, layout, and how visual identity translates across social platforms
- Experience designing, editing, or giving creative direction for social-first environments and digital publishing
- Ability to take initiative and ownership, balancing autonomous project work, team management, and cross-functional collaboration
- Detail-oriented, process-oriented, solutions-oriented
- Excellent written and verbal communication skills
Perks & Benefits
- Generous PTO policy to use as you please, plus sick time and company holidays
- Employer-sponsored health benefits, including medical, dental, and vision
- An annual professional development stipend and endless development opportunities at a growing startup
- Plan for your future with our 401(k) plan, complemented by a 3% company match. We believe in supporting your long-term financial goals
- Thrive in a dynamic environment with endless development opportunities at our growing startup
Skills
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