Vice-President, Sales & Marketing, Motion Drive Products

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Local Division Manager

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In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.

The Vice President, Sales and Marketing will act as the primary architect and executor of Drive Products sales and marketing strategy to become the market leader in U.S. industrial markets and provide leadership in the creation and ongoing development of a customer and market focused culture. The Vice President, Sales and Marketing will also oversee the development and maintenance of the sales and marketing infrastructure required to support both current and future sales and marketing operations.

The Vice President, Sales and Marketing has overall responsibility for Motion Drive Products industrial sales and marketing activities. This includes developing the strategic blueprint, tactical plans, supporting infrastructure, and organization needed to achieve order, revenue, profitability, and market growth objectives.

The work model for the role is: Hybrid in New Berlin, Wisconsin, out of our US Headquarters for Motion Drives.

Your role and responsibilities:

• Define and lead the sales and marketing strategy for Drive Products, aligning commercial priorities with business objectives to deliver profitable growth in existing and targeted new markets.

• Translate strategic direction into executable plans across the organization, ensuring alignment and accountability across all direct and indirect reporting functions.

• Direct market research and competitive intelligence efforts to identify customer needs, market opportunities, competitor actions, and distribution channel trends that inform business strategy.

• Use market insights to strengthen ABB’s market position and shape effective responses that enhance customer value and support long-term growth.

• Ensure the successful execution of marketing strategies and commercial programs that build ABB brand awareness, support pricing and profitability objectives, and optimize promotional and multi-channel go-to-market efforts.

• Enable the sales organization with the tools, programs, and cross-selling opportunities needed to drive commercial effectiveness and business results.

• Build a high-performing sales and marketing organization by fostering strong cross-functional collaboration, aligning sales processes to customer and market needs, and developing the capabilities required for sustained success.

• Ensure systems, infrastructure, and performance frameworks, including compensation and incentives, support business objectives and reinforce a culture of accountability, growth, and customer focus.

• Ensure the sales and marketing organization is appropriately structured and staffed to meet strategic and operational objectives, including workforce planning, succession planning, talent acquisition, and performance management to drive timely corrective actions when needed.

• Serve as a member of the Division leadership team, leading go-to-market models, strategic partnerships, and contract negotiations while managing operating and capital budgets to support Drive Products’ growth and execution priorities.

Our Team Dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the role:

• Bachelor’s degree in sales, engineering, business, marketing, or a related field required; MBA preferred; equivalent combinations of education and experience will be considered.

• 15+ years of direct sales and marketing experience, with 10+ years of channel and distribution experience preferred.

• 10+ years of experience leading senior direct sales management teams and manufacturer representative sales organizations.

• Extensive experience in and strong knowledge of U.S. industrial markets, preferably within the low-voltage Variable Frequency Drives space.

• Proven leadership, sales management, and change management capabilities, with a strong track record of delivering business results.

• Demonstrated strength in sales modeling and commercial execution, including the ability to develop and maintain strong business relationships with key accounts and senior executive stakeholders.

• Strong determination and a consistent track record of driving execution to achieve sales goals and business objectives.

• Candidates must already have a work authorization that would permit them to work for ABB in the US.

More about us

ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC). With its products, global scale and local presence, the Division helps customers to improve energy efficiency, productivity and safety.

What’s in it for you

We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf 

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected]. Resumes and applications will not be accepted in this manner.

ABB Benefit Summary for eligible US employees
[excludes ABB E-mobility, Athens union, Puerto Rico]

Go to MyBenefitsABB.com and click on “Candidate/Guest” to learn more.

Health, Life & Disability

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.

• Choice between two dental plan options: Core and Core Plus

• Vision benefit

• Company paid life insurance (2X base pay)

• Company paid AD&D (1X base pay)

• Voluntary life and AD&D – 100% employee paid up to maximums

• Short Term Disability – up to 26 weeks – Company paid

• Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.

• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)

• Paid Parental Leave

• Employee Assistance Program

• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption

• Employee discount program

Retirement

• 401k Savings Plan with Company Contributions

• Employee Stock Acquisition Plan (ESAP)

Time off

• ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.