- Location
- Nairobi
- Workplace
- Onsite
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 4+ years
- Closing date
- Today
- Source
- CareersPage
Description
Marketing Manager
Location: Nairobi (on-site, with travel to branches)
Reports to: Managing Director
Salary: KES 100,000 – 120,000
About Our Client
Our client is a well-established, multi-branch training institution in Kenya, with an international placement programme connecting Kenyan professionals with employers abroad.
The Role
A senior leadership role. You own our client's marketing end to end: strategy, budget, team and results. You'll lead the social media, graphic design and recruitment outreach functions, and you'll be measured on one thing above all — the quality and volume of students and candidates coming through the doors.
What You'll Do
- Set the marketing strategy and annual plan across course offerings, examinations, translation services and international placement
- Lead and develop a team covering social media, graphic design and recruitment outreach
- Plan, run and optimise paid online campaigns (Meta, TikTok, Google) and manage the marketing budget
- Direct field outreach to relevant institutions and professional networks, working closely with the recruitment team
- Build a clear lead pipeline from first enquiry to enrolment or placement, and track cost per lead and conversion
- Keep the brand and messaging consistent across all branches and every channel
- Report monthly to the Managing Director on performance against targets
What You'll Need
- At least 4 years in a marketing management role, leading a team
- A proven track record with online campaigns — budgets, targets and results you can show
- Marketing experience in education or recruitment
- Comfort working with data: ad managers, analytics and CRM tools
Nice to Have
- Additional language skills relevant to the client's international operations
- Experience with international or migration-related programmes
What Our Client Offers
A competitive senior salary based on experience, relevant language training, and the opportunity to build and lead the marketing function of a growing institution working across two countries.
Application Deadline
Interested candidates should submit their CV to Our Website by latest 30th September 2026.
For any inquiries, please contact us at +254 784 155 512.
Gap Recruitment Services Limited does not charge candidates at any stage of the recruitment process. We are committed to equal opportunity hiring. Only shortlisted candidates will be contacted