Digital Marketing Manager

Hybrid / Watford Support Centre (minimum of 2 days per week in Watford)

We’re on a mission to make it easier for pet owners to access exceptional veterinary care, and we're looking for a talented Digital Marketing Manager to help us achieve that.

As part of Marketing team and reporting to the Head of Digital Experience, you’ll play a key role in the day-to-day management, optimisation and delivery of our website, CRM and search activity.

This is a role for someone who likes to make things happen. You’ll be comfortable moving between analysing website performance, improving a customer journey, building and optimising CRM campaigns, briefing website changes and finding new opportunities to improve our visibility across both traditional search and emerging AI-powered search.

You’ll combine strong digital marketing knowledge with great attention to detail, commercial thinking and a genuine desire to continually improve the digital customer experience.

What you’ll be doing:

CRM & customer journeys

• Manage the day-to-day delivery of CRM campaigns and always-on customer journeys across email, SMS and DM etc.

• Build and test communications across key lifecycle stages including acquisition, onboarding, in-life, retention, reactivation and loyalty, ensuring targeting, segmentation and personalisation is optimised.

• Develop test-and-learn plans across subject lines, content, creative, timing, frequency, audiences and calls to action.

• Monitor CRM performance and identify opportunities to improve engagement, conversion and retention.

• Ensure communications are accurate, timely and relevant to customers and their pets.

• Support the continued development and optimisation of Microsoft Dynamics Customer Insights/Journeys.

• Work with teams across Marketing, Digital, Data and the wider business to identify new CRM opportunities.

Search: SEO, GEO & AI optimisation

• Manage and continuously improve Medivet & Partners’ organic search performance.

• Work with our agencies and partners to deliver our SEO roadmap.

• Identify opportunities to improve rankings for high-value local and national search terms.

• Have a particular focus on local search, ensuring our practices are visible when customers search for vets and veterinary services in their area.

• Optimise clinic pages, service content and supporting content for organic search.

• Monitor technical SEO health and work with our technology partners to resolve issues.

• Develop our approach to GEO (Generative Engine Optimisation), AIO (AI Optimisation) and AI-powered search discovery.

• Understand how Google AI Overviews and generative AI experiences are changing customer search behaviour.

• Use search data and customer insight to identify content gaps and implement new opportunities.

• Track organic visibility, rankings, traffic, conversions and share of search.

Website & digital experience

• Manage the day-to-day optimisation of the Medivet website.

• Own website content updates and coordinate changes with internal teams and external partners.

• Identify opportunities to improve customer journeys, UX and conversion.

• Help optimise critical journeys including finding a clinic, registering with a practice, booking and contacting a clinic.

• Use customer behaviour, analytics, search data and insight to identify friction and opportunities.

• Create and manage website briefs, requirements and tickets through to delivery.

• Support landing page creation and optimisation for marketing campaigns.

• Ensure website content is accurate, accessible, on-brand and optimised for both customers and search.

• Support testing and experimentation across key pages and journeys.

• Work closely with our technology and agency partners to prioritise and deliver website improvements.

• Support the ongoing development of our CMS and digital experience capabilities.

Measurement & optimisation

• Use tools including GA4, Microsoft Clarity, Power BI and search platforms to understand performance and customer behaviour.

• Build clear reporting across website, CRM and organic search.

• Translate data into actionable recommendations rather than simply reporting numbers.

• Define and monitor KPIs for digital journeys and campaigns.

• Identify performance issues and proactively recommend solutions.

• Work closely with our Customer Insights team to ensure robust tracking and measurement.

• Champion a culture of continual testing, learning and optimisation.

What you’ll bring:

• 3–5 years’ experience in digital marketing, CRM, website management, Search or digital experience.

• Strong practical knowledge of CRM and lifecycle marketing.

• Experience managing and optimising websites and digital customer journeys.

• Good working knowledge of SEO, including technical, content and local SEO.

• An active interest in how AI search, GEO and AIO are changing digital discovery.

• Experience using website analytics to identify opportunities and improve performance.

• Familiarity with platforms such as GA4, Google Search Console and Microsoft Clarity.

• Experience working with a CMS; Optimizely experience would be advantageous but isn’t essential.

• Experience of working with CRM platforms; Microsoft Dynamics Customer Insights/Journeys would be advantageous.

• Strong project management and organisational skills.

• Confidence working with agencies, developers and technical teams.

• Strong written communication skills and excellent attention to detail.

• A commercial mindset and an understanding of how digital activity contributes to customer acquisition, retention and growth.

Most importantly, you’ll be curious, proactive and hands-on. You’ll spot something that could be better and want to fix it.

Why Medivet & Partners?

We’re building a more local, personal and digitally connected veterinary business.

Our practices are rooted in their communities, with local partners empowered to deliver brilliant care for pets and their owners. Marketing has an important role to play in bringing that to life - connecting customers with their local practice and making every interaction with Medivet & Partners simpler, more relevant and more human.

You’ll join at an exciting point in our digital journey, with the opportunity to help shape how we use CRM, search, data and our website to create better experiences for owners and their and drive meaningful growth for our practices.