Retail Marketing Manager (CA & NV)

Dealership:

Manager, Retail Marketing Operations (RMO)

Region: California & Nevada, must reside within region
Travel: Up to 45%

Drive Performance. Build Loyalty. Lead with Impact.

At Lithia & Driveway (LAD), we’re not just selling cars—we’re modernizing the entire transportation experience through our Auto Done Easy philosophy...making every step of the car buying and ownership journey simple, seamless, and customer-first.

We’re looking for a Manager, Retail Marketing Operations (RMO) to lead high-impact marketing strategies across up to 25 dealerships in California and Nevada. If you thrive at the intersection of strategy, analytics, and execution and want to directly influence store performance and customer loyalty, this is your opportunity!

What You'll Do

• Strategic Marketing Oversight: Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management. Take personal ownership for effectiveness and impact as reflected in key company reporting, such as the Store Performance Scorecard and Customer Ecosystem Scorecard.

• Customer Loyalty Initiatives: Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority. Partner with Store Leaders to create loyalty-focused programs and initiatives that enhance the customer experience and nurture retention. Utilize the Customer Ecosystem Scorecard to identify opportunities and measure success for delivering on both store and overall company loyalty.

• OEM Partnerships: Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty.

• Data-Driven Guidance: Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem. Make data-driven recommendations and provide actionable insights based on customer behavior trends to tailor marketing approaches that drive loyalty and retention that is measurable on the Store Performance Scorecard and Customer Ecosystem Scorecard.

• Content and Campaign Management: Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.

• Collaboration and Strategy Execution: Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals.

• Technology and Analytics Integration: Leverage internal reporting, market intelligence, data analytics, and emerging technologies to create personalized, targeted marketing approaches. Drive customer engagement, retention, and growth through innovative loyalty programs and strategies.

• Market Adaptability: Monitor and adapt to changing market conditions. Utilize industry research and critically evaluate campaign performance to continuously improve strategies and outcomes.

• Alignment and Advocacy: Champion the alignment and integration of key company initiatives and strategies, serving as a resource and advocate for Store Leaders and internal partners.

What You'll Bring

• Educational Background: Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience.

• Industry Knowledge: Strong understanding of the automotive industry, dealership operations, and automotive marketing.

• Technical Proficiency: Experience using Google Analytics, CRM Systems, and Microsoft Office Suite.

• Problem-Solving and Analysis: Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies.

• Attention to Detail: Strong organizational skills with a keen eye for detail.

Why Join Us

• High-visibility role partnering with regional and store leadership

• Direct impact on revenue, customer loyalty, and operational performance

• Play a key role in bringing our Auto Done Easy experience to life across the region

• Collaborative, entrepreneurial culture built on accountability and innovation

Compensation

The full salary range for this position is $80,000–$125,000 annually plus bonus potential. The anticipated starting pay is $80,000–$110,000, based on skills, experience, and internal equity. Final compensation is determined through the interview process in alignment with applicable pay transparency laws.

Benefits That Drive You Forward:

• Competitive pay

• Medical, Dental and Vision Plans

• Paid Holidays & PTO

• Short and Long-Term Disability

• Paid Life Insurance

• 401(k) Retirement Plan

• Employee Stock Purchase Plan

• Lithia Learning Center

• Vehicle Purchase Discounts

• Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. 

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