Manager, Social Media & Community

Covetrus is a global animal-health technology and services leader dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. We bring together products, services, and technology into a single platform that connects our customers to the solutions and insights they need to work best. Our passion for the well-being of animals and those who care for them drives us to advance the world of veterinary medicine. 

Manager, Social Media & Community

The Manager, Social Media & Community is responsible for developing, managing, and optimizing Covetrus North America’s social media presence across both B2B and consumer-facing channels. This role serves as the central owner of social media strategy execution, content planning, community engagement, social listening, influencer partnerships, and performance reporting.

The ideal candidate is equal parts creative storyteller, channel expert, and performance-minded marketer. They will work closely with Integrated Marketing, Events, Product Marketing, Corporate Communications, and Creative teams to develop content and campaigns that strengthen brand awareness, drive engagement, support business priorities, and grow our online communities.

This role is heavily focused on B2B marketing, supporting veterinary professionals and practice teams while also overseeing consumer-facing social channels and influencer programs.

RESPONSIBILITIES 

• Own day-to-day management of Covetrus owned social media channels, including LinkedIn, Facebook, YouTube, Instagram, TikTok, and other emerging platforms.
• Develop, maintain, and optimize social media and content calendars aligned to business priorities, product launches, events, campaigns, and industry trends.
• Partner closely with Integrated Marketing, Product Marketing, Events, Corporate Communications, and Creative teams to develop engaging social content and campaigns.
• Manage Hootsuite platform administration, including content scheduling, publishing, reporting, social listening, and channel governance.
• Deliver recurring performance reporting and actionable insights to marketing and business leaders, identifying opportunities to improve engagement, reach, audience growth, and conversion.
• Lead social listening efforts to identify customer sentiment, industry trends, competitive activity, and emerging topics relevant to Covetrus, our technology solutions, and veterinary customers.
• Develop creative social concepts, campaign themes, and content recommendations that support both brand and business objectives.
• Manage community engagement and respond appropriately to customer inquiries, comments, and conversations across social channels, engage with Corporate Communications as needed.
• Support execution and amplification of corporate announcements, press releases, events, webinars, and thought leadership initiatives.
• Manage influencer, ambassador, and key opinion leader (KOL) programs across both veterinary and consumer audiences, including supplier-funded initiatives.
• Establish channel KPIs and continuously optimize content performance with creative team.
• Collaborate with creative teams to bring content concepts to life through graphics, video, and multimedia storytelling.
• Stay current on platform updates, emerging social trends, and industry best practices, bringing innovative ideas and recommendations to the organization.
• Support employee advocacy initiatives and identify opportunities to expand brand reach through employee and partner networks.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field preferred.
• 5-7 years of social media, content marketing, community management, or digital marketing experience.
• Experience managing social media programs for B2B organizations; SaaS, technology, healthcare, veterinary, or highly regulated industries preferred.
• Demonstrated experience managing social media management platforms, with Hootsuite expertise strongly preferred.
• Experience developing social content calendars and executing multi-channel social campaigns.
• Familiarity with social analytics, reporting, and performance measurement.
• Experience managing influencer, ambassador, or advocacy programs.
• Strong writing, editing, and communication skills.
• Highly organized with exceptional project management and stakeholder management capabilities.

COMPETENCIES (SKILLS AND ABILITIES)

• Creative thinker with strong content instincts and storytelling abilities.
• Data-driven decision maker who can translate performance metrics into actionable recommendations.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong cross-functional collaboration and relationship-building skills.
• Curiosity around emerging social trends, platform innovation, and audience behavior.
• Ability to balance strategic thinking with hands-on execution.
• Comfortable working independently and driving initiatives forward with limited supervision.
• Ability to travel periodically to company meetings, events, and industry conferences.

PHYSICAL DEMANDS/WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Company based in Portland, ME but remote working environment

• Ability to travel, as needed

We offer the following benefits for you to take advantage of while you are here provided you meet the eligibility requirements under each governing program:

• 401k savings & company match

• Paid time off

• Paid holidays

• Maternity leave

• Parental leave

• Military leave

• Other leaves of absence

• Health, dental, and vision benefits

• Health savings accounts

• Flexible spending accounts

• Life & disability benefits​

• Identity theft protection

• Pet insurance

• Certain positions may include eligibility for a short-term incentive plan

Salary may vary depending on factors such as confirmed job-related skills, experience, and location. It is not typical for an individual to be hired at or near the top end of the range for their role. Compensation decisions are dependent upon the facts and circumstances of each case. Sales Positions are eligible for a Variable Incentive.

The pay range for this position is as follows:

$86,300-$123,300

Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.