Location

ST. LOUIS, MO 63130

Scheduled Hours

37.5

Position Summary

The Associate Director of Executive MBA Enrollment Management is responsible for developing and cultivating a strong pipeline of prospective students and driving candidate engagement, conversion, and enrollment outcomes for the Executive MBA (EMBA) program. EMBA candidates are highly accomplished professionals, typically with 10+ years of management and leadership experience, and many already hold graduate or professional degrees.
The associate director must be able to establish credibility and build trusted relationships with senior executives and experienced professionals who are evaluating a $150K+ investment. Due to the evolving landscape in higher education degree programs, this requires a level of business acumen, professional maturity, and consultative sales ability beyond that of a traditional admissions recruiting role.

This position plays a critical role in supporting the EMBA program’s annual enrollment and revenue objectives, which may evolve based on program and school priorities. The role is responsible for developing and maintaining a strong, sustainable pipeline of qualified prospects and driving engagement and conversion in support of those objectives.
This role goes beyond managing inbound inquiries and requires a proactive, relationship-driven professional who can identify and generate new prospects through targeted outreach, corporate and alumni relationships, professional networks, referrals, events, and other business development activities.
The position manages the candidate lifecycle from initial engagement through enrollment, building trusted relationships with experienced professionals and senior leaders considering a significant educational investment. The role requires strong consultative sales skills, business acumen, professional presence, and independent judgment to develop new opportunities, effectively communicate the value of the Executive MBA, and convert qualified prospects into enrolled students

Job Description

Lead Recruitment and Candidate Engagement

Lead the full candidate lifecycle from initial engagement through enrollment, providing a high-touch and personalized experience appropriate for the Executive MBA audience.

• Build and maintain strong relationships with prospective EMBA students.
• Conduct personalized outreach through phone, email, text, virtual meetings, and in-person interactions.
• Understand candidates' professional backgrounds, career goals, motivations, and needs and tailor engagement accordingly.
• Maintain consistent and strategic follow-up to move qualified prospects through the recruitment and admissions process.
• Serve as a trusted resource to candidates evaluating the value, fit, and return on investment of the Executive MBA program.
• Maintain engagement with applicants and admitted students to support conversion and enrollment.

Pipeline Development and Business Development

Proactively develop and cultivate new prospects to build and maintain a strong EMBA enrollment pipeline.

• Generate new leads through targeted outreach, corporate relationships, professional networks, alumni engagement, referrals, events, and strategic partnerships.
• Identify and pursue new sources of qualified EMBA prospects rather than relying primarily on inbound inquiries.
• Develop relationships with corporate and community partners that may support future EMBA recruitment.
• Prioritize prospects and outreach activities based on candidate fit, engagement, and likelihood to progress.
• Identify opportunities to re-engage inactive or previously interested prospects.
• Adjust outreach strategies based on pipeline trends, candidate behavior, and enrollment needs.

Recruitment Strategy, Events and Market Engagement

Develop and execute recruitment activities designed to generate prospects, increase engagement, and support enrollment goals.

• Plan and execute virtual and in-person recruitment events, including program previews, networking events, thought leadership programs, information sessions, and yield activities.
• Represent the Executive MBA program at local and national recruitment events, corporate engagements, and professional networking opportunities.
• Deliver presentations and conduct individual conversations that effectively communicate the program's value proposition and differentiators.
• Partner with Marketing, faculty, alumni, and other stakeholders to develop opportunities for lead generation and candidate engagement.
• Monitor prospect and market trends and recommend adjustments to recruitment activities and messaging.

Admissions and Candidate Assessment

Participate in candidate evaluation and admissions decision-making in support of EMBA enrollment objectives.

• Review applications and assess candidate readiness and fit for the Executive MBA program.
• Conduct admissions interviews.
• Evaluate candidates based on professional experience, leadership potential, career goals, and program fit.
• Participate in admissions and scholarship discussions and provide recommendations.
• Contribute to Admissions Committee decision-making in alignment with program and enrollment objectives.

CRM, Pipeline Analysis and Reporting

Use CRM systems and enrollment data to actively manage recruitment activity, prioritize outreach, and improve conversion.

• Maintain accurate and timely candidate records in Salesforce and related systems.
• Monitor prospect engagement, pipeline movement, application activity, conversion, and enrollment progress.
• Analyze recruitment and pipeline trends to identify opportunities and potential gaps.
• Use data to prioritize candidate outreach and recommend adjustments to recruitment tactics.
• Provide regular updates on pipeline health, recruitment activity, and progress toward enrollment goals.

Professional Development and Other Duties

• Professional Development: Stay abreast of growing trends in business school enrollment management processes. Continued professional development is expected. Perform other duties as assigned in support of Executive MBA recruitment and enrollment objectives.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

A diploma, certification or degree is not required.

Certifications/Professional Licenses:

No specific certification/professional license is required for this position.

Work Experience:

No specific work experience is required for this position.

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

Required Qualifications:

• Bachelor's degree.
• Five years of related professional experience.
• Experience in consultative sales, business development, corporate or executive recruiting, professional services, or another relationship-driven environment.
• Demonstrated experience developing relationships and managing prospects, clients, candidates, or customers through a complex decision-making process.
• Equivalent combinations of education and experience may be considered.

Preferred Qualifications:

• Master's degree or MBA.
• Experience in corporate recruiting, executive recruiting, business development, consultative sales, or other high-touch client-facing work.
• Experience selling or representing high-value services, programs, or solutions.
• Experience engaging senior executives, business leaders, physicians, attorneys, entrepreneurs, or other experienced professionals.
• Experience with proactive lead generation, relationship development, pipeline management, and conversion strategies.
• Experience using Salesforce or another CRM to manage prospect activity and reporting.
• Strong consultative selling, relationship-building, and business development skills.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Professional presence and ability to establish credibility with senior leaders and experienced professionals.
• Strong business acumen and ability to communicate the value and return on investment of a significant educational purchase.
• Ability to independently develop and manage a portfolio of prospects and prioritize activity based on enrollment opportunity.
• Strong judgment, initiative, adaptability, and follow-through.
• Ability to understand individual candidate motivations and adapt messaging and engagement strategies accordingly.
• Ability to analyze pipeline and enrollment data and use insights to inform recruitment activity.
• Strong organizational and prioritization skills with the ability to manage multiple priorities in a fast-paced, results-oriented environment.
• Strong proficiency with CRM systems and ability to use data and reporting to manage recruitment activity.
• Ability to work collaboratively across departments and establish effective relationships with faculty, alumni, corporate partners, Marketing, program staff, and senior leadership.

Preferred Qualifications

Education:

Bachelor’s degree or combination of education and/or experience may substitute for minimum education.

Certifications/Professional Licenses:

No additional certification/professional licenses unless stated elsewhere in the job posting.

Work Experience:

Relevant Higher Education And International Work (5 Years)

Skills:

Business Acumen, Consultative Selling, Effective Written Communication, Independent Judgment, Organizing, Portfolio Management, Priority Management, Professional Development Presentations, Professional Judgement, Relationship Building, Verbal Communications

Grade

G12

Salary Range

$58,400.00 - $99,700.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email [email protected] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.