Digital Activation Manager (Social)

Company Description

Publicis Groupe is a world leader in marketing communication and digital business transformation driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework - it’s a cultural model we've built to unite our people in a collaborative way of thinking and working.

We've built a dedicated team to support the scale, ambition, and pace of Samsung - one of the world's most influential brands. This is an opportunity to work alongside a world-class team of specialists, tackle complex challenges, and shape innovative, people-first marketing that reaches millions of consumers every day.

You'll join a connected community, united by a shared purpose: creating meaningful experiences that drive real impact. As part of one high-performing, integrated team, you will collaborate across disciplines and markets, and continually push the boundaries of what's possible. At the heart of it is a culture built on togetherness, excellence, integrity, resilience, and humanity. Local by design, human-first by nature, and ready to move at the Speed of Samsung.

Job Description

As our Digital Activation Manager (Social), you'll play a pivotal role in driving paid social performance for Samsung Australia, leading campaigns across an expansive portfolio that includes Mobile/Galaxy, TV & AV, Digital Appliances, and emerging innovations that shape how Australians live, work and connect.

 

This is far more than a campaign execution role. You'll own the activation, optimisation and evolution of Samsung's paid social ecosystem across Meta, TikTok, X and Reddit, leveraging the latest AI-powered advertising solutions, advanced measurement frameworks and platform innovations to influence business outcomes at scale. From launching flagship products and driving demand generation to optimising towards revenue and conversion growth, you'll be at the forefront of social-first performance marketing.

 

You'll have the freedom to challenge convention, experiment with new technologies and help shape how one of Australia's most ambitious brands approaches paid social.

If you're passionate about social media, data-led decision making and staying ahead of what's next, we'd love to hear from you.

 

If you're passionate about social media, data-led decision making and staying ahead of what's next, we'd love to hear from you.

 

What key accountabilities does this role have?

• Lead paid social activation and optimisation across Meta, TikTok, X and Reddit for Samsung Australia.
• Drive platform-led solutions including Advantage+, Smart+ and emerging social search opportunities.
• Develop and execute structured testing frameworks that enhance creative performance and campaign effectiveness.
• Manage audience strategies across key campaign phases including Tease, Pre-Order, Launch and Sustain.
• Optimise campaigns towards qualified traffic, lead generation, sales and revenue outcomes.
• Use AI-powered tools and analytics to manage pacing, performance, budget allocation and ongoing optimisation.
• Measure campaign effectiveness through conversion lift studies, advanced analytics and reporting frameworks.
• Maintain best-practice governance, campaign hygiene, taxonomy and operational excellence across all activity.
• Collaborate closely with strategy, planning, analytics, client and creative teams to deliver integrated outcomes

 

What are the key skills and requirements for this role?

• Experience managing paid social campaigns across Meta and TikTok, with exposure to X and Reddit highly regarded, ideally within a media agency or in-house digital team.
• Strong understanding of performance marketing, audience strategy and conversion-focused campaign optimisation.
• Hands-on experience with Advantage+, Smart+, creative testing and automation-led advertising solutions.
• Confidence interpreting campaign data and translating insights into clear recommendations and actions.
• Experience managing budgets, reporting frameworks, measurement and campaign governance.
• Curiosity about emerging technology, AI and the evolving social media landscape.
• Strong communication skills and the ability to build trusted relationships with stakeholders.
• A growth mindset and passion for continuous learning within a fast-moving environment.
• Understanding of the Australian digital and social media landscape.
• A strong collaborator, with a proactive nature and positive mindset.
• Exposure working across a Tier 1 tech, retail, or mobile client (nice to have), ideally within a multi-market team structure (also a nice to have, but not essential).

#LI-LJ1

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

 

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

 

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

 

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.