Agency:

PHd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Manager, Digital Activation (Programmatic)

Responsibilities

• Master Media and buying-related technologies, including DSP’s, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
• Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of the campaigns
• Able to make compelling arguments based on data and results for more client data access
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
• management of performance team of client communications
• Evaluate reporting and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
• Increase PHD revenue and market share through new client development and upsell of existing clients
• Develop at minimum 2 best practices per year leading to incremental profit growth

Qualifications

• 3-5 years of work experience, with recent managerial experience in performance or direct-response online advertising and managing client campaigns with proven track record of client success
• Experience managing online Programmatic Channels: Display, Video, CTV, DOOh, Audio and Mobile Paid Search and Social are a plus
• Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms
• Bachelor’s degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance
• Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus

#LI-KC2

$50,000 - $95,000  

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