Marketing Specialist

Participate in the coordination of marketing activities for an assigned department; research, improve and expand social media platforms, campaigns, plans and metrics; create, edit, layout, typeset and illustrate various publications; prepare presentations and/or speeches; maintain records, develop reports and maintain assigned marketing campaign budgets; implement program goals and objectives and perform a variety of administrative tasks in support of assigned area of responsibility.

Job descriptions are intended to present a general list of tasks/duties performed by employees within this job classification. Job Descriptions are not intended to reflect all duties performed within the job.
 

SSENTIAL FUNCTIONS: Essential functions may include, but are not limited to thefunctions listed below. Must be able to perform the essential functions of thejob with or without a reasonable accommodation.

1. Participate in the coordination of marketing activities for department including advertising and publicity programs.
2. Research, improve and expand social media platforms, campaigns, plans and metrics, involving Facebook, Twitter, Instagram, and others as assigned.
3. Create, write, edit, layout, and illustrate various publications, letters and reports for assigned functions; capture and edit photos; use Adobe Creative Suite design tools including Photoshop, InDesign and Illustrator on an Apple Mac computer and/or PC.
4. Write and/or edit speeches, press releases, brochures, fact sheets, newsletters, correspondence and relevant meeting agenda items for assigned department.
5. Monitor program performance; recommend and implement modifications to systems and procedures; develop new marketing strategies to promote assigned department.
6. Serve as liaison for assigned marketing activities during and after events; provide weekend services for special events and conventions; maintain public relations.
7. Develop and produce a variety of marketing tools, newsletters and brochures, including video scripting and editing, to promote employment, training and educational projects.
8. Research and create marketing materials necessary for assigned promotional activities; design, write, edit, and illustrate marketing materials.
9. Maintain records and develop reports concerning new or ongoing programs and program effectiveness; maintain records for assigned activities; maintain and file event reports; prepare statistical reports as required.
10. Participate in the preparation and administration of assigned divisional budget; submit budget recommendations; maintain assigned marketing campaign budgets; monitor expenditures.
11. Negotiate contracts with agents, artists or organizations; monitor contractual obligations, fund allocations and expenditures.
12. May develop ticketing plans for various sponsored events; make all revenue deposits in City approved format and maintain all permanent records of revenue.

SUPPLEMENTAL FUNCTIONS:

1. Monitor program compliance with laws, rules and regulations related to provision of community and related services.
2. Perform related duties and responsibilities as required.

Education and experience directly related to the minimum requirements below may be interchangeable on a year for year basis.

Bachelor's degree from an accredited college or university in marketing, communications, business, psychology, or sociology; and 

Three (3) years of marketing experience.

Social media management or content creation experience preferred.

Video or photography experience preferred.

Desktop publishing or Adobe InDesign experience preferred. 

ADDITIONAL REQUIREMENTS: 

Possession of a valid New Mexico Driver's License, or the ability to obtain by date of hire.

Possession of a City Operator's Permit (COP) within 6 months from date of hire.

May work evenings, weekends and/or odd hours.Environmental:
Office environment; exposure to computer screens.

Physical:
Essential and supplemental functions may require maintaining physical condition necessary for sitting, walking or standing for prolonged periods of time.