Associate Director

Overview

Role: Associate Director / Director – Analytics Strategy (Media)

Location: [Mumbai / Bangalore]

Team: Analytics & Solutions / Media Strategy

 

Role Overview

We are looking for a Strategy Director with a strong analytics orientation, who can bridge the gap between advanced analytics (MMM, measurement) and real-world media decisions.

This role is not about building models—it is about making models useful.

You will work at the intersection of:

• Marketing effectiveness (MMM, attribution, experimentation)
• Media strategy (planning, allocation, optimization)
• Client leadership (local + regional teams)

The core mandate:Translate analytics outputs into clear, actionable media recommendations that drive business outcomes.

 

 

Key Responsibilities

MMM Translation & Strategy

• Interpret MMM outputs (ROI curves, saturation, carryover, channel contributions)
• Convert findings into:
• Budget allocation recommendations
• Channel mix strategies
• Flighting / phasing guidance
• Build “so what / now what” narratives for clients

 

Analytics-led Media Strategy

• Partner with media teams to:
• Integrate MMM insights into planning cycles
• Drive data-backed decision frameworks
• Move teams from:
• reporting → insight → action

 

Client & Market Engagement

• Work closely with local market teams (APAC)
• Present complex analytics in simple, business-friendly language
• Act as a trusted advisor to clients on marketing effectiveness

 

Cross-functional Collaboration

• Interface with:
• Data science / MMM teams
• Media planning & buying teams
• Product / platform teams
• Ensure alignment between:
• model outputs
• planning inputs
• execution realities

 

Thought Leadership

• Build POVs on:
• Agile MMM
• Measurement evolution
• Media effectiveness frameworks
• Contribute to internal capability building and client conversations

 

What We’re Looking For

Experience

• 8–12+ years in:
• Media strategy  (this is must)
• Analytics consulting / marketing effectiveness
• Strong exposure to:
• MMM (interpretation, not necessarily modeling)
• Media planning across digital + offline

 

Skillset

• Ability to translate data into decisions
• Strong storytelling + structuring skills
• Comfort with ambiguity and cross-market complexity
• Ability to influence senior stakeholders

 

Mindset

• Strategic thinker with analytical rigor
• Not a data scientist, not a pure planner → hybrid profile
• Curious, structured, and outcome-driven

 

Reference Profile (for recruiters)

Please look for profiles similar to:Marion Esperanza Magturo (Strategy Director, Spotify – Publicis)

Key traits to benchmark:

• Strategy-first mindset
• Strong media understanding
• Ability to work with analytics and translate to business impact

 

Why this role matters

As MMM and advanced analytics scale, the biggest gap is not modeling—it is decision translation.

This role is critical to ensuring:

• Analytics drives real business outcomes
• Media investments are continuously optimized
• Clients move from insight → action → impact