Sr. Brand Manager, Digital Strategy

Description

PHUSION PROJECTS: Established in 2005, Phusion Projects is a global alcoholic beverage company with presence in over 40 countries, employing 250+ worldwide and housing a portfolio of brands including Four Loko, Four Loko PREGAME, Remix, Overtime, Earthquake, and more!

CULTURE: Innovation and disruption are in the DNA at Phusion. We understand drinkers as category agnostic and we pursue flavor, brand, and functional benefits above all else. We're always looking to push boundaries within our current product portfolio and partnerships, and that mindset flows through in our company culture.

SUMMARY: The Sr. Brand Manager, Digital Strategy leads the digital expression of Phusion's brands across all consumer-facing channels. Operating at the intersection of brand strategy and digital execution, this role translates brand vision into channel, content, and communication plans and builds the social and content engine that drives first-time trial in a competitive category. The role directly manages the Social Media Manager / Content Developer and the Community Manager.

SUPERVISORY RESPONSIBILITIES: This job has supervisory responsibilities, including direct oversight of the Social Media Manager / Content Developer and the Community Manager.

DUTIES AND RESPONSIBILITIES:

Brand & Digital Strategy

• Contribute to brand positioning, the annual brand plan, and 360° campaign architecture; own the brand's digital expression across every consumer touchpoint, including content and copy alignment, creator-ecosystem alignment, and communication flow across content, social, paid, organic, email, and SMS.
• Translate brand strategy into integrated communication, content, and channel plans with clear objectives and KPIs.
• Apply digital, social, and brand-level insights to refine strategy and guide in-flight optimization.

Social, Content & Communication

• Lead the social and content briefing and development process — in partnership with the Social Media Manager / Content Developer — establishing a workflow that monitors social trends, aligns the brands to relevant cultural moments, and defines the brand's strategic angles across social and content. (Cross-functional project timelines and coordination remain with the Integrated Marketing Manager.)
• Own communication strategy across all Phusion brands – from social, paid, digital, and supporting across trade and brand marketing.
• Drive community growth, user-generated content, and always-on programming that builds culture and trial.
• Own paid-media and communication strategy across social, traditional advertising, and CRM; direct the paid-media agency (RASP) and hold it accountable to performance.
• Manage the content-development and creator/influencer budget with support from the Integrated Marketing Manager
• Define and maintain the social technology stack — listening, publishing, community management, and creator sourcing — and the brand and competitor insights it produces.

Partnerships & Cross-Functional

• Partner with the Integrated Marketing Manager on influencer, talent, and cultural partnerships, and on cross-functional project timelines and reporting.
• Collaborate with the creative & design teams, with brand and Trade marketing on assets and campaigns from planning through execution.
• Provide social, content, and digital performance insights to inform brand and innovation decisions.
• Perform other related duties as assigned by management.

Requirements

QUALIFICATIONS:

• 6+ years of digital marketing experience, ideally within CPG, beverage alcohol, or a related regulated consumer category, with proven success managing paid media budgets and agency relationships at scale.
• 2+ years of experience directly managing and developing employees, ideally in a social media, content, or community management function.
• Bachelor's Degree (BA) from four-year college or university, or equivalent combination of education and experience, preferred.
• Computer skills required: Microsoft Office Suite; working knowledge of digital media platforms (Meta Business Suite, Google Ads, TikTok Ads Manager), ecommerce/digital shelf tools, and analytics/reporting tools.
• Ability to travel occasionally (as necessary to attend company or regional meetings/training).
• Other skills required:
• Digital marketing experience in a consumer product B2C/DTC environment
• Experience managing agency relationships and full-funnel media plans
• Experience owning ecommerce/digital shelf content and performance
• Understanding and ability to execute performance measurement and attribution
• Excellent presentation skills and poise
• Ability to work in a fast-paced environment with minimal supervision
• Ability to handle multiple tasks at any given time and prioritize accordingly
• Friendly and honest with an unparalleled level of customer commitment
• Exceptional relationship building skills

COMPENSATION:

The base pay range for this role is $80,000 - $95,000 per year.

The range listed is dependent on job-related, non-discriminatory factors such as experience, education, and skills. This position is also eligible for bonus awards and a cell phone allowance.

You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter & transit, paid holidays, paid time off, and 401(k).

COMPETENCIES:

• Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
• Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
• Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Frequently required to sit
• Frequently required to hold computer or tablet
• Continually required to utilize hand and finger dexterity
• Continually required to talk or hear
• Occasionally required to stand and walk
• The employee must occasionally lift and/or move up to 25 pounds

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Phusion Projects is an equal opportunity employer. Phusion recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status, as required by applicable law.