Sr. Brand Manager

Working at Abbott

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

As the Therapeutic Area Manager (Sr. Brand Manager), you will lead the process of establishing thorough brands/portfolio management by insight driven execution, evaluation, and creation of Brand Plans of responsible products/portfolio in order to contribute well to company profitable sales achievements while adhering to Abbott and industry code of conducts, ethics and code of marketing practice.

What You’ll Do

• Lead the development of the annual Brand Plan and detailed Plans of Action (POAs) for designated product(s).
• Translate global strategy into local tactics, setting clear objectives, timelines, and KPIs.
• Own the A&P budget, forecast accurately, allocate resources, and monitor spend to ensure on-budget delivery of business goals.
• Build and maintain strong relationships with key customers, opinion leaders (KOLs), and payer stakeholders.
• Proactively identify stakeholder needs and co-create value-add initiatives to drive product advocacy and preference.
• Gather, analyze, and interpret market intelligence, including primary research, competitive activity, reimbursement trends, and policy shifts, to inform decision making.
• Identify white-space opportunities, growth drivers, and potential threats, and translate insights into actionable recommendations.
• Partner closely with Sales, Trade Relations, Key Account Management, Market Access, Medical Affairs, and Regulatory teams to align on pricing, channel, and tender strategies.
• Drive end-to-end implementation of commercial initiatives, ensuring all stakeholders are informed and accountable.
• Build robust financial models and patient funnels to support business cases and pricing decisions.
• Monitor P&L impact, track performance against forecasts, and implement corrective actions to optimize margin and ROI.
• Serve as the country’s brand lead, tailoring global strategies to local market dynamics and acting as the primary liaison with regional and global marketing teams.
• Champion innovation projects and best-practice sharing, accelerating brand growth and differentiation in market.

Requirements

• University graduate; Medical, Pharmacy or Marketing Management. MBA is preferred.

• At least 5-7 years’ experience in a Multinational Pharmaceutical Company in Marketing Department. Experience in other functions is preferred such as Sales Department.
• Strong communication skills.
• Fluent English (writing & speaking) and advanced computer skills.
• Proven ability to own projects end-to-end and deliver results with minimal supervision, coordinating seamlessly with Sales, Medical Affairs, Market Access and other partners.
• Demonstrated track record of at least one full new-product or new-indication launch (including planning, stakeholder engagement, A&P execution and post-launch tracking) to ensure readiness for complex roll-outs.