Product Manager – LEGO Play App Experience Team (Fixed-Term Contract until September 2027)

Job Description

Just imagine using data, creativity, and experimentation to shape how millions of children experience the LEGO® Play app every day. Then make it real.

About the role

As our Product Manager - LEGO® Play App Experience Team you'll shape key experiences within the LEGO Play app, from first-time user journeys to content discovery and navigation across games, creative tools, and campaigns. You'll use insights, analytics, experimentation, and close collaboration with Design, Engineering, and Product leaders to identify opportunities and deliver meaningful improvements for both child users and internal content and marketing partners. This temporary role is a unique opportunity to build hands-on product management experience while owning roadmap areas from discovery through launch and optimisation.

Please note: Relocation support is not available for this role. This is a FTC role until 30th September 2027.

Required Qualifications

• Delivered product roadmaps and prioritisation decisions for digital products or features.

• Used analytics, customer insights, and research to identify product opportunities and measure outcomes.

• Led experimentation activities, including A/B testing and data-driven decision making.

• Built successful partnerships within cross-functional teams.

• Communicated product strategy, trade-offs, and recommendations to stakeholders and leadership.

• Demonstrated measurable customer or business outcomes from product initiatives.

Preferred Qualifications

• Managed mobile app product experiences from discovery through launch.

• Applied user research methods to inform product decisions and feature development.

• Supported digital products focused on children's engagement and experiences.

• Worked with complex digital product ecosystems involving multiple connected experiences.

What you'll build

• Improve onboarding, content discovery, and navigation experiences within the LEGO Play app.

• Define and track engagement, retention, and sign-up metrics for new features and experiences.

• Partner with teams across the product portfolio to create seamless user journeys.

• Use experimentation, analytics, and user feedback to guide product decisions.

• Deliver roadmap initiatives that create measurable impact for users and the business.

If you've worked in a role where you owned roadmap decisions, translated insights into action, and delivered digital products from discovery through launch, you'll feel at home here. What matters most is using evidence to make decisions, communicating clearly, and turning opportunities into meaningful outcomes.

Life on the team

You'll join the DCE Product Team within the LEGO Play App Experience Team. Together, we create safe, engaging, and meaningful digital experiences for children around the world. You'll work alongside experienced product, design, engineering, content, and marketing colleagues while building your own product management capabilities. It's a collaborative environment where stakeholder management, thoughtful communication, and practical problem-solving help us move ideas into experiences that make a real difference.

What success looks like

Success means improving experiences for millions of users. Over time, you'll establish ownership of your roadmap area, launch impactful initiatives, strengthen experimentation and analytics practices, and improve key engagement, retention, and sign-up metrics. You'll work closely with Design Leads, Engineering Leads, the LEGO Play Strategic Product Manager, Marketing teams, Content teams, other product teams, and senior stakeholders to help shape the next phase of the LEGO Play experience.

#LI-JA1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.