Event Marketing Coordinator

Department: Marketing

Employment Type: Full Time

Location: Bloomington, MN

Reporting To: Head of Marketing

Compensation: $70,000 - $75,000 / year

Description

Responsibilities and Duties:

• Own events end-to-end — planned, delivered, executed, and returned — partnering closely with sales and our marketing business partners at every step
• Plan and manage logistics for trade shows, conferences, and company events (venue, booth/space, shipping, signage, staffing, and setup/teardown)
• Coordinate with vendors, venues, and internal teams to keep budgets, timelines, and deliverables on track
• Manage event registration, badges, and attendee communications
• Partner with the design team to develop booth graphics, signage, and promotional materials
• Source and coordinate booth elements that elevate the space and fit the brand — furniture, greenery, specialty vendors (like a local juice bar), and similar touches — whether that's a simple, dependable venue option or something custom-researched for a specific event
• Staff and brief booth/event teams so every representative is prepared and on-message
• Book hotel rooms for attendees, coordinating with the office manager/EA for support
• Arrange catering when needed, including for conferences where we host meetings on-site and provide food for attendees
• Manage event budgets and vendor contracts, keeping spend within approved limits
• Own the event calendar, planning shipping timelines around venue lead times and flagging scheduling conflicts before they happen
• Track and maintain event assets and swag/tchotchkes — booths, projectors, pillows, rugs, wraps, and giveaways — inspecting items as they return and flagging when it's time to clean, replace, or reorder
• Track leads generated at events and coordinate handoff to sales
• Measure event performance (attendance, leads, cost-per-lead, ROI) and report results to leadership

Education and Experience:

• 2+ years of experience coordinating events, trade shows, or marketing programs
• Strong organizational skills — you can manage multiple vendors, deadlines, and moving pieces without dropping the ball
• Clear, professional communication with internal teams, vendors, and leadership
• Comfort with budgets, contracts, and negotiating with vendors
• Sharp attention to detail when it comes to tracking and inspecting physical inventory — noticing wear, damage, or supply gaps before they become a problem
• A good eye for aesthetic detail — able to source and pull together elements like furniture, greenery, or specialty vendors (from an easy, dependable in-venue option to something more custom, like sourcing a local juice bar) that are both reliable and on-brand
• Willingness to travel to events (some evening/weekend work required around show dates)
• Proficiency with project management tools (Asana, Monday, Trello, or similar) and standard marketing tools (email platforms, CRM, event registration software)
• A calm, solutions-first attitude when things don't go as planned (because at some point, they won't)

• Experience with booth/display design or working with fabrication vendors
• Familiarity with lead-capture and CRM integration (Salesforce, HubSpot, etc.)
• Background in B2B marketing or a relevant industry

• Event Planning & Execution: Successfully manages events from planning through post-event wrap-up, ensuring every detail is executed on time, within budget, and aligned with business objectives. 
• Project & Vendor Management: Coordinates multiple vendors, contracts, timelines, and logistics while effectively managing competing priorities and maintaining strong vendor relationships. 
• Marketing & Brand Representation: Creates engaging, on-brand event experiences by collaborating with Marketing, Sales, and creative teams to deliver impactful booth designs, promotional materials, and customer interactions. 
• Organization & Operational Excellence: Maintains meticulous oversight of event calendars, shipping schedules, inventory, budgets, and event assets to ensure seamless execution and operational efficiency. 
• Cross Functional Collaboration & Communication: Partners effectively with Sales, Marketing, leadership, vendors, and external partners to align event strategies, communicate expectations, and achieve successful outcomes. 
• Analytical Thinking & Continuous Improvement: Measures event performance, analyzes ROI, lead generation, and attendee engagement, using insights to improve future events and maximize business impact.

• Integrity: Manages event budgets, vendor relationships, contracts, and company assets responsibly while delivering reliable, professional experiences that reflect the Verus brand. 
• Collaboration: Works closely with Sales, Marketing, leadership, creative teams, vendors, and event partners to ensure every event supports business goals and creates a positive customer experience. 
• Excellence: Delivers high-quality events with exceptional attention to detail, ensuring every touchpoint reflects the professionalism and quality of the Verus brand. 
• Critical Curiosity: Continuously explores new event ideas, creative experiences, vendor partnerships, and performance metrics to enhance attendee engagement, strengthen brand visibility, and improve event ROI.

Benefits

• Competitive compensation package, including base salary and performance-based bonus opportunities
• 401(k) plan with 100% company match up to 4%
• Comprehensive health coverage: medical, dental, vision, HSA, and FSA options
• Generous paid time off: 20 days PTO, company holidays, and sick time
• Paid parental leave
• Company-paid life insurance and disability coverage
• Employee Assistance Program (EAP): mental health, financial, and wellness support
• Professional development: tuition reimbursement and growth opportunities
• Commuter and transit benefits