Performance Marketing Specialist

About the Role

On behalf of our client, a fast-growing Live Studio company, we are seeking dynamic Performance Marketing Specialist (TikTok Promotion Specialist) for their studio in Dubai.

This is a hands-on paid media role, not just a content creator position. Your primary mission is to drive sales and maximize Return on Ad Spend (ROAS) through precise advertising strategies on the TikTok platform. You will be the bridge between creative content and commercial results, turning video views into tangible revenue.

Responsibilities

Campaign Management & Execution:

• Set up and manage daily advertising campaigns via the TikTok Ads Manager (including Spark Ads, VSA, and Traffic campaigns).
• Execute A/B testing strategies on creatives, audiences, and bidding models to identify winning combinations.
• Monitor daily budget pacing and adjust bids in real-time to ensure efficient spending without exceeding daily caps.
• Manage audience targeting: utilize interest tags, behavioral targeting, and Lookalike audiences to reach high-intent buyers.

Performance Analysis & Optimization:

• Track and analyze key metrics in real-time: CTR (Click-Through Rate), CVR (Conversion Rate), CPM (Cost Per Mille), CPC (Cost Per Click), and CPA (Cost Per Acquisition).
• Optimize for ROAS: Promptly pause underperforming ad sets (e.g., ROAS below breakeven point) and scale up high-performing ones.
• Generate daily and weekly performance reports, providing actionable insights on fluctuations

Creative Strategy Collaboration:

• Act as the data feedback loop for the content/creative team.
• Provide clear briefs to video editors
• Collaborate with the design team to optimize landing pages and product detail pages to reduce bounce rates and improve conversion funnels.

Competitive Intelligence & Market Research:

• Regularly monitor competitors' advertising strategies through the TikTok Ads Library.
• Stay updated on the latest TikTok ad policies, algorithm changes, and seasonal trends to keep our strategies ahead of the curve.

Key Performance Indicators (KPIs):

• ROAS (Return on Ad Spend): Achieve and maintain target ROAS
• CPA (Cost Per Acquisition): Maintain CPA within the target range based on product profit margins.
• Budget Utilization: Successfully scale and exhaust the allocated daily budget while maintaining profitability.
• Video CTR: Maintain a click-through rate above the industry average

Requirements

• Bachelor's degree or above in Advertising, Media Studies, Marketing, or a related field.
• 2+ years of experience in TikTok promotion or Performance Marketing Specialist or Paid Ads platforms.
• Fluent in English, Arabic will consider as an advantage

What We Offer:

• A competitive salary and benefits package.
• Extensive opportunities for professional development and career growth within a fast-paced, expanding company.