- Location
- St. Petersburg, Florida · Detroit, Michigan · Indianapolis, Indiana · Minneapolis, Minnesota · Richmond, Virginia · Raleigh, North Carolina · St. Louis, Missouri
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing Operations
- Experience
- 1+ years
- Source
- Lever
Description
As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.
As a Marketing Ops Developer, you own the technical execution of campaigns from build through deployment. You’ll work across two core areas:
HTML Email Development
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Develop and maintain HTML/CSS email templates — ensuring accurate rendering across devices, email clients, and platforms
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Build reusable modular components and adapt client-specific templates to campaign requirements
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Test email rendering across clients and devices using tools such as Litmus or Email on Acid
Journey & Campaign Development
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Build and deploy outbound campaigns (primarily email) in Kobie-hosted platforms and client campaign management systems including Salesforce Marketing Cloud
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Configure journey logic, audience segmentation, targeting rules, and suppression lists per campaign specifications
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Implement dynamic content, personalization tokens, and promotional offer logic according to strategy requirements
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Own the final deployment step for all assigned campaigns — ensuring accuracy and on-time delivery
Execution & Collaboration
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Execute A/B and multivariate (MVT) test configurations according to defined test plans
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Coordinate asset handoffs with Campaign Managers and content partners; flag dependency gaps proactively
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Document execution best practices and maintain build standards within the Development pillar
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Follow platform tooling standards and governance guidelines established by Campaign Management
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At the end of the first year, success means: campaigns build accurately and on schedule, builds consistently pass QA with minimal rework, and platform standards and SOPs are followed without prompting
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1–3 years of experience in email development, marketing operations, or digital campaign execution
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Hands-on experience with HTML and CSS for email, including cross-client rendering
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Experience with at least one enterprise campaign platform — Salesforce Marketing Cloud preferred
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Foundational understanding of journey orchestration — able to build single and multi-step automated flows, triggered sends, and entry/exit criteria within a campaign platform
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Familiarity with campaign automation concepts: event-based triggers, lifecycle programs, re-engagement flows, and scheduled vs. triggered deployment
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Understanding of A/B and MVT testing mechanics — able to configure test variants, split audiences, and execute test sends according to a defined test plan
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Understanding of audience segmentation, targeting logic, and data-driven personalization
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Strong attention to detail; proactive about catching discrepancies before campaigns go to QA
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Clear communicator — able to flag issues and ask the right questions before builds begin
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Bachelor’s degree or equivalent experience
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Experience with Litmus, Email on Acid, or equivalent rendering test tools
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Familiarity with AMPScript, SQL, or other scripting/query languages used in campaign platforms
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Experience with additional ESPs such as Adobe Campaign, Braze, Iterable, or Marketo
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Knowledge of dynamic content and conditional content logic within campaign platforms
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Exposure to multi-channel or cross-channel campaign orchestration (email + SMS, push, or direct mail)
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Experience using project/workflow management tools such as Workfront or Jira
