Sr. Marketing Executive

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Key Responsibilities:

1. **New product introduction (NPI) based on local hopper and pipeline development**

- Explore local leading customer based NPI hopper.

- Drive business case & pipeline for more NPI landing.

- Manage landed NPI to launch process with launch package.

- Accelerate NPI commercialization excellence, once launched.

2. **Portfolio Strategy & Financial Management**

- As the portfolio owner, manage the product, price, place & promotion of the portfolio.

- Responsible for margin optimization, as well as good support for sales growth.

- Define and execute the global marketing strategy for CWF & PPF portfolio in the local market.  

- Develop differentiated value propositions for key technologies and solutions, aligning with customer needs and industry trends.  

3. **Demand generation based on market-driven Insights & segmentation tactics**

- Conduct competitive analysis and market segmentation to identify growth opportunities in the strategic verticals, to generate new demand.  

- Monitor trends in new car sales retail market and major competitors’ dynamics and translate technical capabilities into customer-centric messaging, through working with core customers.

- Customer Engagement through webinars, and campaigns targeting end customers including Pro Shops and car owners.

4. ** Integrated marketing campaigns targeting consumers**

- Lead the planning and execution of brand campaigns across key social platforms (e.g. RED, Douyin), with a strong focus on driving traffic, conversion, and measurable business outcomes.

- Monitor and analyze social performance metrics to evaluate campaign effectiveness and inform strategic optimization.

5. **Cross-Functional Alignment & Marketing Professionalism**  

- Collaborate with R&D, supply chain, and sales teams to drive product roadmaps, pricing strategies, and go-to-market plans.  

- Partner with applications engineering to create technical collateral (whitepapers, case studies, demos) that highlight performance, yield, and cost benefits.  

- Marcom activities and selling tools development.

Basic Qualifications

**Education: ** Bachelor’s/Master’s in Materials Science or Marketing. 

**Experience: **  

  - 5+ years in product/portfolio marketing, technical marketing, or strategic business development, within consumer-facing industries preferred. 

  - Rich experience of launching new products from 0~1, and commercialize new products from 1~100. 

**Skills: **  

  - Proven ability to develop new products based on local customer needs.

  - Simplify complex technical concepts for diverse audiences (local manufacturing, technical engineers, procurement and end users).  

  - Expertise in advanced packaging trends.  

  - Proficiency of marketing competency for Marcomm management, through using e-tools like Salesforce, SEO/SEM platforms, and other selling tools for leads tracking.

- Strong social performance and media analysis capabilities, with hands-on experience in paid media execution, optimization, and post-campaign evaluation.

  - Strong in functional team communication, and problem solving ability.

  - 25% time of travelling

**Mindset: ** Strategic thinker with a data-driven approach; ability to thrive in fast-paced, cross-cultural environments.  

**Language: ** Fluent English (written/spoken).

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

3M Global Terms of Use and Privacy Statement

Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.

Please click on the following links and select the country where you are applying for employment to review the applicable Terms of Use (link here) and Privacy Policy (link here). Before submitting your application, you will be asked to confirm your agreement with the terms.