- Location
- Ho Chi Minh City
- Seniority
- Manager
- Experience
- 6+ years
Description
The Strategic Planning Senior Manager leads strategic thinking and provides direction across social, influencer marketing, and digital marketing campaigns. The role ensures strong brand understanding, sharp consumer insights, a clear communication strategy, and effective measurement frameworks that drive business and communication outcomes. This position acts as the strategic bridge between clients, creative teams, and internal departments, elevating strategy excellence across the agency.
What You Will Do
Strategic Development
- Develop integrated communication strategies for digital, social, influencer, and always-on campaigns.
- Lead brand strategy, campaign strategy, content strategy, and always-on planning roadmaps.
- Analyze market trends, category landscape, and consumer behavior to uncover strong insights.
- Craft strategic and creative briefs; collaborate closely with the Creative team to shape big ideas and innovative concepts.
Campaign Planning & Execution
- Build influencer strategies: tiering, content direction, seeding framework, and performance KPIs.
- Work with Media teams to align paid social/digital strategy.
- Oversee strategic alignment throughout campaign execution, ensuring consistency with brand and communication goals.
- Establish measurement frameworks, evaluate performance, identify learnings, and optimize plans.
Client Leadership & Consultation
- Serve as the main strategic consultant for clients: advising on brand direction, communication strategy, and digital solutions.
- Lead strategic presentations, workshops, and long-term planning discussions with clients.
- Support retainer and always-on accounts with ongoing strategic guidance.
Internal Leadership
- Mentor and develop junior planners/strategists.
- Strengthen the agency’s strategic frameworks, tools, and processes.
- Contribute to major pitches and ensure high-quality strategic outputs.
Who You Are
- A recognized University Degree
- At least 6 years of agency/client experience in devising the brand, communication, and content strategy
- Someone excited about Marketing Technology
- Has a good command of English and strong interpersonal skills
- A team player, highly motivated, and committed
- Ability to coach and develop junior members of the team
- Has depth of understanding about the industry, business, brands, and consumers in client conversations.
- A passion for data, insights, and ideation
- Values integrity
Why You’ll Love It
- Competitive Salary
- Performance Review (2 times per year )
- Performance Bonus (1 time per year)
- Annual Paid Leave (15 days) & Sick Leave (8 days)
- Health Insurance & Private Healthcare plan
- Allowances (Parking Fees, Birthday, TGIF, Team Bonding)
- MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in a professional, active, international, and dynamic environment
Skills
Strategic Planning