Senior Manager, Field Marketing & Events

Job Title:

Senior Manager, Field Marketing & Events

Job Description

The Senior Manager, Field Marketing & Events will lead the strategy, planning, execution, and measurement of North America's field marketing and event portfolio. This role serves as the central orchestrator for customer events, executive engagement programs, strategic partner activations, conferences, sponsorships, roadshows, and industry experiences that support pipeline creation, opportunity acceleration, and executive relationship development.
This individual will own the end-to-end management of the event portfolio, ensuring every program has clear business objectives, stakeholder alignment, defined project plans, strong attendee experiences, and measurable outcomes. The ideal candidate brings a combination of strategic thinking, operational excellence, and hands-on event execution experience.

• Develop and manage North America's annual event and field marketing strategy aligned to business priorities and revenue objectives.
• Partner with sales leadership, account teams, sector leaders, strategic alliances, and marketing stakeholders to identify target accounts, desired audiences, and event objectives.
• Evaluate new event opportunities, sponsorships, and executive experiences based on strategic value, business impact, and expected ROI.
• Manage event intake, prioritization, and planning processes.

• Lead the end-to-end execution of conferences, executive dinners, customer events, industry sponsorships, partner activations, roadshows, hospitality programs, executive briefings, and thought leadership experiences.
• Own venue sourcing, contract negotiations, catering, travel, registration platforms, attendee communications, logistics, and onsite event management.
• Serve as the primary point of contact for agencies, vendors, venues, production partners, and third-party event organizers.
• Develop contingency plans and proactively mitigate event risks.
• Ensure a consistent, professional, and high-touch attendee experience across all programs.

• Act as the central coordinator across sales, account management, business development, partner teams, marketing, communications, and executive leadership.
• Establish clear timelines, responsibilities, milestones, and communication cadences for all events.
• Provide regular stakeholder updates and executive visibility into program status, risks, and business outcomes.
• Collaborate closely with project management resources to maintain project plans and ensure accountability across workstreams.

• Support strategic alliance and partner marketing activities including Microsoft, Salesforce, Adobe, AWS, Genesys, Databricks, NiCE, and other key partners.
• Coordinate partner-sponsored events, co-funded programs, executive experiences, and customer-facing engagements.
• Work with internal stakeholders to create meaningful executive engagement opportunities that strengthen customer relationships and advance opportunities.

• Manage event budgets, forecasting, contracts, purchase orders, invoices, and reconciliation.
• Ensure programs remain on budget while maximizing business impact.
• Establish repeatable processes, templates, standards, and best practices to improve scalability and execution quality.
• Maintain event calendars, resource planning, and portfolio-level visibility.

• Define success metrics for every event and field marketing initiative.
• Track attendance, engagement, executive meetings, pipeline influence, opportunity creation, and overall business impact.
• Deliver post-event readouts and executive summaries within established timelines.
• Use insights and performance data to optimize future programs and investments.

Required

• 7-10+ years of experience in field marketing, event marketing, partner marketing, experiential marketing, or related B2B marketing roles.
• Proven experience managing executive-level events, conferences, sponsorships, and customer engagement programs.
• Strong project management, organizational, and stakeholder management skills.
• Experience managing multiple complex programs simultaneously.
• Strong budget management and vendor negotiation experience.
• Excellent communication, presentation, and executive engagement skills.
• Ability to travel and provide onsite event leadership.

• Experience supporting enterprise sales organizations and account-based marketing programs.
• Experience working with strategic technology partners and partner ecosystems.
• Familiarity with Salesforce, event technologies, and marketing automation tools.
• Experience managing agencies and external event vendors.

• Event portfolio delivered on time and on budget.
• Clear project plans and stakeholder alignment established for every program.
• Increased executive engagement and customer relationship development.
• Pipeline influence and opportunity acceleration tied to event investments.
• Positive attendee experiences and stakeholder satisfaction.
• Timely delivery of event reporting, insights, and recommendations.
• Improved operational efficiency, scalability, and execution consistency across the North America event portfolio.

• Project plans
• Timeline management
• Task tracking
• Status reporting
• Stakeholder follow-up

• Invitations and registration campaigns
• Email marketing
• Nurture programs
• Webinar promotion
• Campaign reporting

• Partner events and sponsorships
• Joint business plans
• MDF opportunities
• Partner communications
• Executive engagement programs

   

Career Framework Role 

Requires knowledge and experience in own discipline; still acquiring higher level knowledge and skills. Analyzes possible solutions using standard procedures and principles. Builds knowledge of the organization, processes and customers. Solves a range of straightforward problems. Receives a moderate level of guidance and direction.

Disclaimer  

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel working within this job title.

The base salary range for this position is $86,400 - $97,200, plus incentives that align with individual and company performance. Actual salaries will vary based on work location, qualifications, skills, education, experience, and competencies. Benefits available to eligible employees in this role include medical, dental, and vision insurance, comprehensive employee assistance program, 401(k) retirement plan, paid time off and holidays and paid learning days.

The position will be posted for 2 weeks from its posting date of September 2nd, 2026.

Physical and Mental Requirements
 
The employee is regularly required to operate a computer, keyboard, telephone/headset, and/or other office equipment as essential functions of this position. Work is generally sedentary in nature.

Equal Employment Opportunity
 

Concentrix is an equal opportunity and affirmative action (EEO-AA) employer. We promote equal opportunity to all qualified individuals and do not discriminate in any phase of the employment process based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy or related condition, disability, status as a protected veteran, or any other basis protected by law.

For more information regarding your EEO rights as an applicant, please visit the following websites:

• English
• Spanish

Accommodation
 

Concentrix welcomes and encourages applications from candidates with disabilities and is committed to providing an inclusive recruitment process. If you require reasonable accommodation to participate in any stage of the application or interview process, please let us know. Requests may be made by contacting [email protected].  All information will be treated confidentially and used solely to facilitate your participation in the recruitment process.

Artificial Intelligence
 

As part of our recruitment process, we may use artificial intelligence (AI) tools to assist in the screening and/or assessment of job applicants. These tools could be used to evaluate resumes, applications, and other materials submitted to help us identify the best candidates for the role.

Work Authorization

In accordance with federal law, only applicants who are legally authorized to work in the United States will be considered for this position. Must reside in the United States or have a valid U.S. address for residence.  

For further information on available work states and Equal Employment Opportunity as an applicant, please click HERE.

Location:

USA, FL, Work-at-Home

Language Requirements:

Time Type:

Full time

Physical and Mental Requirements:
 
The employee is regularly required to operate a computer, keyboard, telephone/headset, and/or other office equipment as essential functions of this position. Work is generally sedentary in nature.

 

Equal Employment Opportunity:

Concentrix is an equal opportunity and affirmative action (EEO-AA) employer. We promote equal opportunity to all qualified individuals and do not discriminate in any phase of the employment process based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy or related condition, disability, status as a protected veteran, or any other basis protected by law.

 

For more information regarding your EEO rights as an applicant, please visit the following websites:

·    English  

·   Spanish

Accommodation:

Concentrix welcomes and encourages applications from candidates with disabilities and is committed to providing an inclusive recruitment process. If you require reasonable accommodation to participate in any stage of the application or interview process, please let us know. Requests may be made by contacting [email protected].  All information will be treated confidentially and used solely to facilitate your participation in the recruitment process.

 

Artificial Intelligence:

As part of our recruitment process, we may use artificial intelligence (AI) tools to assist in the screening and/or assessment of job applicants. These tools could be used to evaluate resumes, applications, and other materials submitted to help us identify the best candidates for the role.

 

Work Authorization:

 

In accordance with federal law, only applicants who are legally authorized to work in the United States will be considered for this position. Must reside in the United States or have a valid U.S. address for residence.  

 

For further information on available work states and Equal Employment Opportunity as an applicant, please click HERE