- Location
- London
- Workplace
- Hybrid
- Type
- Full-time
- Department
- IT
- Seniority
- Lead
- Closing date
- Today
Description
We’re hiring a Growth Marketing Lead to own SMB acquisition and drive revenue for a high-growth social care tech platform.
Our client is a care management software platform used by 2,000+ care providers across the UK. They’re entering a rapid growth phase, backed by a CEO with a commercial track record in scaling SaaS, and marketing is treated as a growth and revenue function—not just lead generation.
The Role
You’ll own the inbound growth engine driving acquisition, conversion and revenue for our SMB customer base. You’ll report to the Head of Marketing and own a significant portion of the team’s annual revenue target.
This is hands-on. You’ll build acquisition engines, run experiments that move revenue, and connect every marketing activity to measurable commercial outcomes. You’ll own:
- Multi-channel acquisition strategy (paid search, paid social, organic, emerging channels)
- Full-funnel growth: CRO, SEO, HubSpot automation and lead lifecycle management
- High-volume SMB acquisition campaigns with clear commercial attribution
- Experimentation and testing to improve CAC, pipeline and conversion
- Commercial reporting: pipeline, revenue, cost per lead, revenue impact
About You
You’ve delivered at least £500k ARR in a SaaS growth role and can speak fluently about pipeline, revenue targets, CAC and commercial outcomes. You’re hands-on: you’ve built acquisition engines from scratch, run growth experiments and proven you can scale revenue in high-volume, SMB-focused businesses.
Your background spans beyond paid media—SEO, CRO, HubSpot lead scoring and lifecycle management matter. You’re AI-native and use AI meaningfully in your day-to-day work.
You have a credible reason for wanting to work in social care tech. You understand why care management matters, and you’re excited about what this team is building.
What We’re Looking For
- Commercial track record: Proven delivery of £500k+ ARR; ability to discuss pipeline, revenue and CAC with confidence
- Full-funnel growth marketer: Paid media (Google, LinkedIn, Meta) + CRO + SEO + organic channels; not ABM or enterprise-dominant
- HubSpot expertise: Lead scoring, nurture communications, lifecycle management, attribution
- Hands-on operator: You build, test, iterate; you don’t just manage
- Growth mindset: You run experiments, measure rigorously, and connect activity to revenue
- AI-native: You use AI tools meaningfully; you’re not afraid of change
- Mission aligned: You can articulate why social care tech excites you
Practical Details
- Salary: £70k–£75k (base only)
- Location: Hybrid (office Wed/Fri, London)
- Reporting to: Head of Marketing
- Team: Marketing team of 5+
- Process: 3 stages—initial interview, task, final interview with leadership
About the Sector
Social care tech is undergoing rapid digital transformation. Care providers (typically SMBs, 5–50-person teams) are investing in software to deliver proactive, person-centred care. If you want to work somewhere marketing is treated as a core revenue function in a meaningful sector, this is it.