Digital & Media Manager

Job Description

Key Activities/ Deliverables:

• 1. Translate brand objectives into integrated media and digital strategies

Define audience, channel, content and investment priorities based on brand JTBDs, ensuring a consistent and compelling brand presence across all consumer touchpoints.

• 2. Build social and content ecosystems that strengthen consumer connection

Develop social, content and influencer strategies that increase brand relevance, engagement and cultural connection with consumers.

• 3. Execute media investments with excellence and accountability

Ensure high-quality media deployment, strong agency management, timely activation and robust performance tracking across campaigns.

• 4. Maximize media effectiveness and ROI

Drive continuous optimization through testing, learning and performance measurement, ensuring investments generate the highest possible business impact.

• 5. Build future-ready digital marketing capabilities

Develop the talent, tools, partnerships and operating model required to establish world-class digital and content capabilities, including the future evolution toward an in-house agency model.

Competencies (experiences/ Education):

• Advertising, media, content creation, digital production or agency ecosystem background, rather than a traditional FMCG/CPG marketing background.
• 10 years of experience in media strategy, media planning and digital marketing.
• Extensive expertise in digital media, content, social ecosystems & influencer
• Proven track record in media planning and media effectiveness

• Fluent English

Skills (Knowledge/ Capabilities):

Hard skills:

• Media strategy
• Media planning
• Digital ecosystem
• Social expertise
• Emerging digital formats
• Content creation
• Performance Marketing

Soft skills:

• Performance Obsession         Relentlessly focuses on effectiveness, efficiency, measurement and ROI.
• Resilience to work in dynamic and changing environment.
• Critical thinking (strategic mindset).
• High drive.
• Influential and inspirational leader.
• Assertive communication.

Location(s)

Mexico, D.F.

 

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.